Why longer Facebook Live streams mean more engagement
In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that...
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LinkedIn Ads: How to target your ideal prospect, every time
LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal world,...
Marketing Land’s guide on how to use Snapchat
Do you find Snapchat confusing? Not sure why anyone would even use Snapchat at all? Don’t worry. Marketing Land has you covered. Here’s...
2017 is here: Don’t dawdle. Double down on social media ads now
by up to 40 percent when compared with costs in November and December. With less competition for shopper attention and lower costs, the...
Improving the social shopping experience: Facebook Shoppable Feed ads
Back in 2015, Facebook released Dynamic Product Ads, which enabled advertisers to serve users ads that were dynamically populated with...
Beyond the Like: Measuring Facebook Reactions
Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...
What businesses need to know about the Yelp Elite program
For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp...
Using influencer campaigns for real-time amplification
influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a...
2017: The age of social satellites
By 2012, quality content was what got results. At an email marketing company, my team built a robust content program with the blog as the...
Three paid social features you need to try in 2017
tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...
The 3 challenges all social CMI professionals face (and how to overcome them)
This fact indicates the need for a dedicated social consumer market insights professional (social CMI) within the enterprise. In my...
Why influencer marketing trumps influencer advertising
“60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic of interest to advertisers. It’s a...
What I’ve learned from growing and unfollowing over 250,000 followers on Twitter
Up until recently, I had never unfollowed anyone who followed me. I only unfollowed those who weren’t following me. I’ve always...
3 ways to see the future with social media data
Think about it: With open access to the past and future, you’d have unlimited knowledge within reach. You’d know how decisions play out...
Why marketers should be paying attention to Twitch
Recently, I plopped down on the couch to see what my kids were playing on the family iPad. My kids are huge Minecraft fans, but as it...
8 tips for jump-starting your social ads in 2017
This post will walk you through some tips and tricks on how to make the most of your social ads in 2017. 1. Capitalize on reduced...
How to leverage influencers for SEO
Influencer marketing has been gaining tremendous interest over the past few years as marketers across all categories, sizes and regions...
9 ways to sell on social media
Struggling to bring your fans and followers to your online store? Why not bring your online store to them instead? Selling on social...
Going viral: The top social media marketing columns of 2016
Social media has the power to change the very fabric of our society, and nowhere was that more evident than with this year’s presidential...
Should advertisers pressure Facebook to be audited?
If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the...
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