In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that...

LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal world,...

Do you find Snapchat confusing? Not sure why anyone would even use Snapchat at all? Don’t worry. Marketing Land has you covered. Here’s...

by up to 40 percent when compared with costs in November and December. With less competition for shopper attention and lower costs, the...

Back in 2015, Facebook released Dynamic Product Ads, which enabled advertisers to serve users ads that were dynamically populated with...

Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...

For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp...

influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a...

By 2012, quality content was what got results. At an email marketing company, my team built a robust content program with the blog as the...

tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...

This fact indicates the need for a dedicated social consumer market insights professional (social CMI) within the enterprise. In my...

“60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic of interest to advertisers. It’s a...

Up until recently, I had never unfollowed anyone who followed me. I only unfollowed those who weren’t following me. I’ve always...

Think about it: With open access to the past and future, you’d have unlimited knowledge within reach. You’d know how decisions play out...

Recently, I plopped down on the couch to see what my kids were playing on the family iPad. My kids are huge Minecraft fans, but as it...

This post will walk you through some tips and tricks on how to make the most of your social ads in 2017. 1. Capitalize on reduced...

Influencer marketing has been gaining tremendous interest over the past few years as marketers across all categories, sizes and regions...

Struggling to bring your fans and followers to your online store? Why not bring your online store to them instead? Selling on social...

Social media has the power to change the very fabric of our society, and nowhere was that more evident than with this year’s presidential...

If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the...