What is the value of a ‘Like?’
I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often...
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Facebook Marketplace update: 8% more spend is being pushed to Audience Network
officially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...
Facebook Spaces & the risky virtualization of retail
During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia...
5 ways to monetize your social media followings
tanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people communicate and stay in touch; it has...
Step up your advanced Account-Based Marketing strategies with LinkedIn Ads
LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s...
LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2
LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles. Facebook and...
What to do if President Trump calls out your brand on Twitter
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When the leader of the free world spends 140...
Why it’s time to say goodbye to the ‘r’ in influencer
It’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Let me...
Is Snapchat’s bubble about to burst?
161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without....
Search & social integration: Takeaways from SMX West
SMX West, the integration of social and search was first and foremost in my mind. Below is a roundup of key lessons learned across...
The art of social media minimalism
In 2010, as the social media craze went into overdrive, there was a very real fear of being left behind by The Future. You had to hire...
How to use social proof in your marketing campaign
Today’s users are sharp, and naturally distrustful of brands — especially in traditional advertising messages. Accordingly, brands need...
7 powerful SEO & management tools to make your social media efforts more effective
according to Social Media Examiner research. Those are not new facts. What’s new, though, are the tools you can use to enhance your...
What influencer marketing can learn from PR’s history
Influencer marketing is one of the most exciting marketing tactics brands are using today, uniting branded content development with the...
Marketers: Track emotions, not just numbers
What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re...
A healthier, happier social presence: Tips for health care marketers in 2017
That being said, there is some movement toward social, and it offers an exciting glimpse of what’s coming. For one, consumers will have...
Pro tips for every Facebook visual ad type
The tips in this post include best practices, plus my own personal recommendations to maximize performance for each Facebook ad type....
3 steps to take your influencer marketing to the next level
So how do you get heard? Well, last year, 86 percent of brands used influencer marketing in some capacity. Working with people who...
Using social media to jump-start your content marketing strategy
2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media...
10 things you should be doing now on social media to grow your business
86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to...
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