Fahad HApr 27, 20176 min readWhat is the value of a ‘Like?’I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often...
Fahad HApr 27, 20172 min readFacebook Marketplace update: 8% more spend is being pushed to Audience Networkofficially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...
Fahad HApr 26, 20174 min readFacebook Spaces & the risky virtualization of retailDuring Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia...
Fahad HApr 25, 20174 min read5 ways to monetize your social media followingstanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people communicate and stay in touch; it has...
Fahad HApr 25, 20175 min readStep up your advanced Account-Based Marketing strategies with LinkedIn AdsLinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s...
Fahad HApr 24, 20175 min readLinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles. Facebook and...
Fahad HApr 13, 20173 min readWhat to do if President Trump calls out your brand on Twitter“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When the leader of the free world spends 140...
Fahad HApr 10, 20173 min readWhy it’s time to say goodbye to the ‘r’ in influencerIt’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Let me...
Fahad HApr 7, 20174 min readIs Snapchat’s bubble about to burst?161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without....
Fahad HMar 31, 20173 min readSearch & social integration: Takeaways from SMX WestSMX West, the integration of social and search was first and foremost in my mind. Below is a roundup of key lessons learned across...
Fahad HMar 30, 20173 min readThe art of social media minimalismIn 2010, as the social media craze went into overdrive, there was a very real fear of being left behind by The Future. You had to hire...
Fahad HMar 29, 20173 min readHow to use social proof in your marketing campaignToday’s users are sharp, and naturally distrustful of brands — especially in traditional advertising messages. Accordingly, brands need...
Fahad HMar 28, 20175 min read7 powerful SEO & management tools to make your social media efforts more effectiveaccording to Social Media Examiner research. Those are not new facts. What’s new, though, are the tools you can use to enhance your...
Fahad HMar 17, 20174 min readWhat influencer marketing can learn from PR’s historyInfluencer marketing is one of the most exciting marketing tactics brands are using today, uniting branded content development with the...
Fahad HMar 14, 20174 min readMarketers: Track emotions, not just numbersWhat’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re...
Fahad HMar 9, 20173 min readA healthier, happier social presence: Tips for health care marketers in 2017That being said, there is some movement toward social, and it offers an exciting glimpse of what’s coming. For one, consumers will have...
Fahad HMar 2, 20173 min readPro tips for every Facebook visual ad typeThe tips in this post include best practices, plus my own personal recommendations to maximize performance for each Facebook ad type....
Fahad HMar 2, 20173 min read3 steps to take your influencer marketing to the next levelSo how do you get heard? Well, last year, 86 percent of brands used influencer marketing in some capacity. Working with people who...
Fahad HFeb 28, 20174 min readUsing social media to jump-start your content marketing strategy2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media...
Fahad HFeb 27, 20174 min read10 things you should be doing now on social media to grow your business86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to...
