I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often...

officially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...

During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia...

tanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people communicate and stay in touch; it has...

LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s...

LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles. Facebook and...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When the leader of the free world spends 140...

It’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Let me...

161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without....

SMX West, the integration of social and search was first and foremost in my mind. Below is a roundup of key lessons learned across...

In 2010, as the social media craze went into overdrive, there was a very real fear of being left behind by The Future. You had to hire...

Today’s users are sharp, and naturally distrustful of brands — especially in traditional advertising messages. Accordingly, brands need...

according to Social Media Examiner research. Those are not new facts. What’s new, though, are the tools you can use to enhance your...

Influencer marketing is one of the most exciting marketing tactics brands are using today, uniting branded content development with the...

What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re...

That being said, there is some movement toward social, and it offers an exciting glimpse of what’s coming. For one, consumers will have...

The tips in this post include best practices, plus my own personal recommendations to maximize performance for each Facebook ad type....

So how do you get heard? Well, last year, 86 percent of brands used influencer marketing in some capacity. Working with people who...

2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media...

86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to...