Fahad HOct 3, 20175 min readWhy your social media audience is critical for content marketingIf you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing...
Fahad HSep 29, 20174 min read5 metrics to measure the success of Facebook videoshighest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the...
Fahad HSep 22, 20174 min readSocial media ad fatigue: How to combat it without spending all day making new creativesincreased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps they’ve never...
Fahad HSep 8, 20175 min read4 easy ways to take social media marketing to the next levelWhat should brands be thinking about in the second half of the year to take their social media marketing to the next level and create...
Fahad HSep 4, 20174 min read5 Facebook algorithm hacks to up your content marketing gameNot long ago, my organic Facebook posts were receiving massive organic engagement. Today, the same content will receive only a few...
Fahad HAug 29, 20174 min readMapping the new economy of micro-influence: What governments can learn from brand marketersIn this new economy, influence happens at the most local level. The influencers aren’t celebrities or news organizations, but active...
Fahad HAug 15, 20175 min read10 tools for creating compelling content for social mediaNew platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new...
Fahad HAug 8, 20179 min readMeasuring social traffic effectiveness when conversion is not the goalIn many cases, your content and landing pages that get social traffic have a clear success metric: conversion. You want to know if...
Fahad HAug 4, 20174 min readWhat should you do with all those ‘Likes’? How to spin social followers into goldAlthough they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings. We’re...
Fahad HJul 20, 20173 min read25 promotion tactics to ensure people actually see your contentNow, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content...
Fahad HJul 18, 20173 min readHow to use SEO data in your social media strategyI’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social...
Fahad HJul 11, 20172 min readThe pros, the cons and the future of Facebook chatbotsFacebook CEO Mark Zuckerberg announced the new chatbot feature for the Facebook Messenger app. This feature would allow a bot to respond...
Fahad HJul 6, 20174 min read8 key steps for a successful Instagram takeoverInstagram takeovers are a great and mutually beneficial way for brands and influencers to work together. To make the most of an...
Fahad HJun 28, 20175 min readHow to generate B2B leads with LinkedIn’s Sponsored InMailWhile search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid...
Fahad HJun 26, 20174 min readB2B vs. B2C: What’s the social strategy?Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their...
Fahad HJun 2, 20173 min readFinally getting (Linked)In on the retargeting actionBesides offering the chance to connect with your colleagues and wider network, it provided a new array of choices for anyone looking for...
Fahad HMay 31, 20174 min readDemand generation’s next frontier: 3 ways to tap into social to get more leadsI can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of all marketing team activities: demand...
Fahad HMay 25, 20174 min readHow to make ads less adversarialAds on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has...
Fahad HMay 23, 20175 min readEmail vs. social: Which works best for B2C?Email and social media are two completely different beasts and could serve two separate purposes in your overall strategy. To narrow your...
Fahad HMay 9, 20172 min readSocial shopping: How to use social media analytics to quantify purchase intenttanuha2001 / Shutterstock.com Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their...
