Why your social media audience is critical for content marketing
If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing...
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5 metrics to measure the success of Facebook videos
highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the...
Social media ad fatigue: How to combat it without spending all day making new creatives
increased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps they’ve never...
4 easy ways to take social media marketing to the next level
What should brands be thinking about in the second half of the year to take their social media marketing to the next level and create...
5 Facebook algorithm hacks to up your content marketing game
Not long ago, my organic Facebook posts were receiving massive organic engagement. Today, the same content will receive only a few...
Mapping the new economy of micro-influence: What governments can learn from brand marketers
In this new economy, influence happens at the most local level. The influencers aren’t celebrities or news organizations, but active...
10 tools for creating compelling content for social media
New platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new...
Measuring social traffic effectiveness when conversion is not the goal
In many cases, your content and landing pages that get social traffic have a clear success metric: conversion. You want to know if...
What should you do with all those ‘Likes’? How to spin social followers into gold
Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings. We’re...
25 promotion tactics to ensure people actually see your content
Now, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content...
How to use SEO data in your social media strategy
I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social...
The pros, the cons and the future of Facebook chatbots
Facebook CEO Mark Zuckerberg announced the new chatbot feature for the Facebook Messenger app. This feature would allow a bot to respond...
8 key steps for a successful Instagram takeover
Instagram takeovers are a great and mutually beneficial way for brands and influencers to work together. To make the most of an...
How to generate B2B leads with LinkedIn’s Sponsored InMail
While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid...
B2B vs. B2C: What’s the social strategy?
Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their...
Finally getting (Linked)In on the retargeting action
Besides offering the chance to connect with your colleagues and wider network, it provided a new array of choices for anyone looking for...
Demand generation’s next frontier: 3 ways to tap into social to get more leads
I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of all marketing team activities: demand...
How to make ads less adversarial
Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has...
Email vs. social: Which works best for B2C?
Email and social media are two completely different beasts and could serve two separate purposes in your overall strategy. To narrow your...
Social shopping: How to use social media analytics to quantify purchase intent
tanuha2001 / Shutterstock.com Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their...
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