Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the...

As a professional marketer, you have a story to tell about your background and experience, your skills and interests, and what you can...

Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not,...

Most people don’t know the true definition of virality, how to measure it or how to recognize it. Getting a piece of content to “go...

Many small business marketers avoid social media marketing because of the expectation that it will take too much time. However, we’ve...

We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be...

What’s Twitter for business? No, it’s not about buying Twitter ads for your business. Rather, it’s about how a business can use Twitter...

Looking for ways to boost your organization’s social media engagement in 2014? As a marketer, you’re tasked with the slippery job of...

At the time, it was the largest potential business contract of my life — my budding marketing agency had the opportunity to provide...

The National Geographic Channel regularly uses both organic and paid campaigns to engage audiences on Twitter. For its film, Killing...

Whether you’re the CMO of a Fortune 500 company or the webmaster of your burgeoning startup’s website, social media efforts will be...

Now that there’s only a smidgen left of 2013, it’s fair to say that the year wasn’t a giant win for social media marketers — at least in...

As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and...

As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used...

One thing is certain, images are crucial in social medial success — especially with Facebook. Thanks to new changes, having the proper...

With 3 million company pages and 225 million members, LinkedIn has grown over the last 10 years to become the place where professionals...

Google announced at Google I/O this month that it’s introducing a number of changes to Google+, which mainly affect the site design as...

The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible...

Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and...

Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising...