Fahad HNov 12, 20184 min readThe disastrous consequences of measuring engagementBrad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...
Fahad HJul 13, 20185 min readWinning the social media marketing gameThousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and...
Fahad HJun 6, 201811 min readHow to use Pinterest to drive high-volume traffic on auto-pilot“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital...
Fahad HMay 4, 20185 min readUsing machine learning to get more value out of your Facebook campaignsUnderstandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their...
Fahad HFeb 27, 20187 min readAre consumers burning out on social media?publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad...
Fahad HJan 17, 20184 min readFour ways to fix the social data disconnectSocial data doesn’t prove social success. And yet most marketers use engagement as their top social metric. Social data does offer vital...
Fahad HDec 29, 20175 min read8 tips for getting social media ads rightA friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also...
Fahad HDec 28, 20172 min readBuilding social buzz: Our top 10 social media marketing columns of 2017Social media marketing is a rapidly evolving sector with so many twists and turns, it’s difficult to stay on your toes. Yet as marketers,...
Fahad HDec 1, 20174 min readThe influence of affluence: How to leverage the ‘Affluencers’influencer marketing. That’s because influencer marketing is the fastest-growing online marketing channel — faster than paid search,...
Fahad HNov 28, 20175 min readWhy writing style matters for social and content marketingWhy? Because at its most fundamental level, marketing is communication. Marketing is successful when a message is transmitted from a...
Fahad HNov 22, 20173 min readWhat you need to know about Facebook’s new ad transparencyThe ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to...
Fahad HNov 13, 20173 min readYour brand vs. social algorithms: The conundrum of 2018Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of Instagram was to take pictures in the moment....
Fahad HNov 7, 20177 min readEager to embrace live video? Inspiration and tips on how to get startedYou’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of content...
Fahad HNov 6, 20174 min read5 ways one entrepreneur used Instagram to build a powerful network of contactsthink of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard...
Fahad HNov 2, 20178 min readThe Google Analytics Social channel is broken: Here’s how to fix itIn some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you...
Fahad HOct 24, 20174 min read4 steps to enhancing the customer experience with social mediaYou need to use social media to enhance your customers’ experiences with your brand. It’s time to delight. Set the stage: Engage your...
Fahad HOct 18, 20174 min readShould you connect with your clients across social platforms?I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and the...
Fahad HOct 17, 20176 min readWhy engagement trumps reach when measuring influencer marketing impactMany are predicting that “the influencer bubble” is primed to burst in 2018, and in my book, it’s about time. Not that I’m opposed to...
Fahad HOct 12, 20173 min readThe latest social media craze for marketers: Going offlineUnderstandably, brands have gotten skeptical of that model. Short attention spans and the closed ecosystems of social media giants dilute...
Fahad HOct 10, 20174 min read4 myths about video social media marketing, debunkedToday, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago....
