The disastrous consequences of measuring engagement
Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...
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Winning the social media marketing game
Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and...
How to use Pinterest to drive high-volume traffic on auto-pilot
“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital...
Using machine learning to get more value out of your Facebook campaigns
Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their...
Are consumers burning out on social media?
publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad...
Four ways to fix the social data disconnect
Social data doesn’t prove social success. And yet most marketers use engagement as their top social metric. Social data does offer vital...
8 tips for getting social media ads right
A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also...
Building social buzz: Our top 10 social media marketing columns of 2017
Social media marketing is a rapidly evolving sector with so many twists and turns, it’s difficult to stay on your toes. Yet as marketers,...
The influence of affluence: How to leverage the ‘Affluencers’
influencer marketing. That’s because influencer marketing is the fastest-growing online marketing channel — faster than paid search,...
Why writing style matters for social and content marketing
Why? Because at its most fundamental level, marketing is communication. Marketing is successful when a message is transmitted from a...
What you need to know about Facebook’s new ad transparency
The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to...
Your brand vs. social algorithms: The conundrum of 2018
Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of Instagram was to take pictures in the moment....
Eager to embrace live video? Inspiration and tips on how to get started
You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of content...
5 ways one entrepreneur used Instagram to build a powerful network of contacts
think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard...
The Google Analytics Social channel is broken: Here’s how to fix it
In some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you...
4 steps to enhancing the customer experience with social media
You need to use social media to enhance your customers’ experiences with your brand. It’s time to delight. Set the stage: Engage your...
Should you connect with your clients across social platforms?
I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and the...
Why engagement trumps reach when measuring influencer marketing impact
Many are predicting that “the influencer bubble” is primed to burst in 2018, and in my book, it’s about time. Not that I’m opposed to...
The latest social media craze for marketers: Going offline
Understandably, brands have gotten skeptical of that model. Short attention spans and the closed ecosystems of social media giants dilute...
4 myths about video social media marketing, debunked
Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago....
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