Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...

Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and...

“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital...

Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their...

publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad...

Social data doesn’t prove social success. And yet most marketers use engagement as their top social metric. Social data does offer vital...

A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also...

Social media marketing is a rapidly evolving sector with so many twists and turns, it’s difficult to stay on your toes. Yet as marketers,...

influencer marketing. That’s because influencer marketing is the fastest-growing online marketing channel — faster than paid search,...

Why? Because at its most fundamental level, marketing is communication. Marketing is successful when a message is transmitted from a...

The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to...

Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of Instagram was to take pictures in the moment....

You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of content...

think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard...

In some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you...

You need to use social media to enhance your customers’ experiences with your brand. It’s time to delight. Set the stage: Engage your...

I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and the...

Many are predicting that “the influencer bubble” is primed to burst in 2018, and in my book, it’s about time. Not that I’m opposed to...

Understandably, brands have gotten skeptical of that model. Short attention spans and the closed ecosystems of social media giants dilute...

Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago....