Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have one...

SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app,...

Who are the top competitors? What is driving their results that you are not doing? When do they publish content? Where do they share...

A genuinely useful product or service. Some form of quality content on the site. A willingness to collaborate and integrate. If even one...

This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create...

If you’re like most online marketers, you know that it can be hard to strike a good work-life balance. Sometimes, that can put a strain...

The answer is a qualified “Yes,” depending on the circumstances. Read on to get an idea of how reputation repair works. When a person or...

Google’s algorithm to impact website visibility takes hundreds of factors into account, but none of them have been as important and...

Businesses interested in online growth can’t ignore search as a marketing channel — it’s too important. BrightEdge conducted a study that...

Hey, rank trackers! You know I love you guys, but let’s face it — your local rank tracking is a fail. This Twitter thread says it all....

As it’s the time for New Year’s resolutions — high ideals we aim for in order to improve our lives in any number of ways — my advice to...

When you’re new to search engine optimization, you are going to make more mistakes than a seasoned pro. It is a complicated line of work,...

Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to...

Local Search is a constantly changing landscape, and that certainly has been the case in 2015. The power of local search for a local...

Research from Google has shown that the most common response to a mobile, local search is a phone call.  Advertisers have caught on,...

Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data....

Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social...

The hacking and public outing of Ashley Madison infidelity website users is the Online Reputation Management “Apocalypse.”  No other...

The PPC agency landscape is incredibility vast and competitive. During the sales process, agencies present a variety of credibility...

One of the key components of a website’s information architecture (IA) is an effective nomenclature or labeling system. According to...