At some point or another, anyone handling paid search at an agency has likely managed a client that had multiple accounts. Before...

But many AdWords practitioners still look at each search session as the entire relationship with a user when looking at performance...

Alexander Supertramp / Shutterstock.com On May 18, Google brought hundreds of developers together for Google I/O, its annual developer...

Over the past two years, my team and I have audited more than 2,000 AdWords accounts. While auditing all of those accounts, we...

And just like that, before it was time for my original submission to publish, it happened. Google announced Tuesday that advertisers will...

Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step...

As spring has truly sprung and summer is just around the corner here in the US, many travel brands will be upping their game to capture...

how link builders need to do more than just build links. It’s not a novel concept at all, at least not among people who understand that...

Google market share in the US currently stands at 63.8 percent, with Bing (including Yahoo’s search volume) coming in at 33.5 percent,...

What is the most important ranking factor? Ask 1,000 SEOs, and you’ll get a wide variety of answers. Getting links and creating great...

When we think of brands, we think of iconic names and logos. The cursive white script on red of Coca-Cola. The golden arches of...

If you’ve read any of my past articles, you know that I sometimes (usually) write them from up on my soap box… and this time, I’m right...

Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your...

Recently, the chancellor of the University of California, Davis was placed on leave following reports that the institution had hired...

It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious...

I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best...

changes to Google’s search engine results pages (SERPs). This particular client was using a bid-to-position strategy and maybe enjoying a...

Analyzing paid search orders based on whether they were placed by new-to-file or return customers can be a valuable exercise in...

Pay-per-click advertising is all about buying online market share. People are searching online for something relevant to your business,...

As device connectivity expands and mobile integration becomes more prevalent, local SEO is gaining importance for brands seeking to...