holiday season is a great time of the year to break away from the day-to-day, indulge in food and drink and get your hands on some great...

As Halloween looms, marketers have their eyes trained on this year’s holiday season — but slower retail sales in September may portend...

As the marketing director at an e-commerce agency, I’ve met more than a few e-commerce analysts who are caught in an endless pursuit for...

The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve been planning for all...

E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion brands....

Just about everywhere you look, you see messages to buy now! What’s the deal behind the “buy now” method? Is it effective? What causes...

Traditionally, brands sell direct to big retailers and use distributors to reach small and independent shops. It’s a model that’s worked...

As marketers, we hear it all the time: We need to understand the consumer journey. It’s impossible for legacy marketing metrics to keep...

Holiday planning season is in full swing, which brings up some big questions around customer retention. How do holiday customers compare...

Today’s retailers are still very much siloed between operational, brick-and-mortar, and digital and social mobile teams. Often, store...

Myth: Selling online means competing on price. As the marketing director at an e-commerce agency, I hear some variation of this statement...

This weekend my family and I went swimming in the Delaware River, so I can’t believe we’re already thinking about the holiday retail...

As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is a big divide between the online and...

Ever read a website and think, “How do they do it? How do they know exactly what I’m thinking?” It’s jarring, yet also alluring. You...

This article is part of Marketing Land’s Holiday Retailer series. If you’re like most e-commerce organizations, you’re already deep into...

It’s that time of year again: Consumers are headed to the beach while retailers are starting to dream of winter wonderlands — and...

For marketers, segmentation allows for better personalization, and for customers, that means more relevant messages. Still, segmentation...

Getting inside the minds of the retail customer and influencing them at the right moment during their buying journey is no new challenge...

Content is king. That is as true for e-commerce as it is for search or even social. In order to not only capture but also retain the...

Consumers are time poor and use a vast variety of devices, and today, marketers have mere seconds to grab their attention. It is a world...