Retailers are progressively striving toward customer-centricity, a strategy in which companies seek to maximize financial value by...

There’s a big gap between what people want and what they experience online. People still see ads follow them around the web featuring...

The prevailing challenge that anyone, not just marketers, will always run up against is the issue of having to prioritize a seemingly...

Maybe you’ve been there. Your product is out there, and it’s okay. It’s not great, and it’s not the best one available — although it’s...

Knowing which ad types work best for your business, however, can be a challenge. Today I’m sharing my top three ad products you should be...

Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and...

The National Retail Federation’s (NRF) Annual Convention in New York City, commonly known as “Retail’s BIG Show,” is where retail...

When you and your competitors are selling the same or similar products, how can you help your e-commerce brand stand out from the crowd...

It’s a brave new world in online retail, as mobile purchasing tops the short list of hot online retail trends for 2016. But while...

For many marketers, the beginning of a new calendar year means the annual holiday marketing push has come to a close. It’s a welcome...

Black Friday weekend is a unique time for retailers: The holidays are approaching, the shoppers are swarming and the prices are slashed....

Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile...

holiday shopping season is off to a great start — especially for the e-commerce industry. But when the pressure is on, it’s easy to let...

holiday season, as commentators line up to report on Black Friday plans by Amazon, Walmart and the other big retailers, putting a...

Black Friday and Cyber Monday deals. But for more than 100 million shoppers in China, November 11 is known as as “Singles Day.”...

As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet...

As the leaves begin to change color and the sun begins to set on 2015, let’s take a look at some of the trends leading the way into Q4...

While you want people to buy your products, there’s one big hurdle standing in the way: the decision-making process. Psychological...

Some brands are already airing holiday-themed TV spots or putting holiday decorations on display in-store. The holiday season is...

holiday season fast approaching, many retailers and brands are looking for new ways to squeeze a little more out of the once-a-year...