The ideal brand relationship is much more than a single experience. It comprises multiple experiences and events that tie the consumer to...

Welcome to Part 3 of my five-part series on managing your online advertising partners in highly regulated industries. I created this...

However, as e-commerce brands reach the saturation point and digital advertising formats mature, the cost per acquisition is increasing....

Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s...

It’s no secret that shopping in the last decade has been an evolving journey between in-store and online environments. And as consumers’...

Remember “You’ve Got Mail”? Before it was a rom-com starring Tom Hanks and Meg Ryan, it was an amiable AOL greeting accompanied by a...

When it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too early.” The competitive...

It might be hard to believe, but July is in full swing, and the lazy hazy crazy days of summer are quickly slipping by. Before you know...

It’s that time again. Time for retailers to rally their troops for the end-of-year holiday shopping season, getting strategies and...

more people shopped online than in stores between Thanksgiving and Black Friday weekend. This shouldn’t come as a surprise; we all know...

from Walmart to Best Buy have alarmed shareholders and employees alike in recent years with struggling profits and slumping sales. For...

threat that vertical search engines pose to Google. Fast-forward to today: Consumer behavior has increasingly shifted, and according to a...

These are just some of the words that have been used to describe best practices for digital commerce in 2016. But the problem is that...

Groan, eye roll and so on. It’s a common request that makes marketers collectively cringe, yet it’s a challenge we’re constantly asked to...

Digitally connected brick-and-mortar retailers have gathered an enormous amount of data regarding their consumers’ preferences via...

In the simplest terms, a payment processor is a company that handles transactions between two parties, such as a merchant and a customer....

School isn’t even out, but marketers are already finalizing their strategies for the upcoming shopping frenzy that precedes each new...

retention marketing have become stronger priorities for today’s data-driven marketers. When approaching customer loyalty as a marketer,...

Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive...

Amazon is not only one of the top digital shopping destinations, but it also has become a major search engine for product-related...