Online sales account for less than 10 percent of the total global retail market. But trends may be shifting, and that spells opportunity...

Q4 is the equivalent of childbirth for online retailers. It’s a painful, stressful experience with a nine-month gestation that, in most...

Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic and revenue isn’t a slam dunk. Timing is...

Black Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black...

With Black Friday and the holiday shopping season around the corner, retailers are hoping for a fourth quarter that’s good to them,...

holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the...

continue to grow, and brick-and-mortar retailers are feeling the heat. There’s plenty of evidence pointing to their survival, so why the...

If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have...

over $655 billion during the holidays. For the retail industry, the holiday season is a sure-fire source of new customers. New customers...

In thinking about the upcoming holiday season, I thought it would be interesting to create customer profiles for each family member and...

Last month, a group of my colleagues attended Shop.org, one of the biggest gatherings of digital retail professionals on the planet. As...

Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. There’s just one...

Knowing how to navigate the waters can mean the difference between a highly successful quarter and one that leaves you feeling that...

hurdle for marketers and advertisers alike. However, with over 100 million monthly active users globally, Pinterest is one channel that...

omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or...

Everyone dreads that ol’ holiday creep. And I don’t mean the unctuous uncle you see only at Thanksgiving. I’m talking about the...

No website is an accident; everything has been tested thoroughly to deliver optimal outcomes, especially in online retail. The problem is...

underlying motivations of shoppers are important during the holiday season, so are the on-the-ground behavioral trends. This is something...

I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to...

mining for customer insights. But an abundance of customer insights does not always lead to more data-driven marketing strategies. The...