While the scene is a parody of the tech-obsessed culture, it may someday become reality as brands evolve to meet the ever-rising...

To stay competitive, brands must capitalize on the online presence and sizable audiences of their retail partners. But rather than...

Things are far different for retailers today — so different, in fact, that brick-and-mortar retail is under a massive three-pronged...

For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into the all-important...

Black Friday weekend, back-to-school, Valentine’s Day — these are what most people think about when it comes to critical times for...

Likewise, if marketers define their Back to College (BTC) consumer target as the traditional student, they ignore the range of students...

Clearly, there are too many malls and too many stores, and the internet is impacting the retail landscape significantly. As a result, a...

Although you may have the best intentions, there’s no denying the fact that you’ll make mistakes from time to time. However, you should...

During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia...

decline in retail storefront occupancy rates. The consumer shift to online shopping is prompting retail marketers to start providing...

holiday sales. While it may seem early to start thinking about the 2017 holiday shopping season, it’s never too soon to get your...

greatest percentage of retail transactions. Why? Many consumers enjoy and prefer the hands-on and face-to-face experience that...

Photo by LendingMemo and used here via the Creative Commons license E-commerce-focused advertisers can be segmented into two categories...

The preconception of sales shoppers looking to save a quick buck on an impulse bargain is leading marketers to make expensive mistakes....

importance of converting one-time buyers into loyal repeat customers. Just as early lifecycle programs are crucial to increasing customer...

Heavy reliance on traditional anchor department stores is on the way out, and specialty retailers must go beyond the status quo of...

Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow...

during the holidays and throughout the year to deliver expert advice on retail tech, marketing tactics and more. It goes without saying...

holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to...

holiday shopping data pours in, 2016 looks poised to be the year of the small-screen sofa shopaholic. While brick-and-mortar traffic...