When it comes to building brand infatuation, easy does it
While the scene is a parody of the tech-obsessed culture, it may someday become reality as brands evolve to meet the ever-rising...
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Four ways brands can boost retail channel sales through content
To stay competitive, brands must capitalize on the online presence and sizable audiences of their retail partners. But rather than...
Brands are facing a whole new world of retail realities
Things are far different for retailers today — so different, in fact, that brick-and-mortar retail is under a massive three-pronged...
3 reasons why customer identity should top retailers’ 2017 holiday wish lists
For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into the all-important...
E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
Black Friday weekend, back-to-school, Valentine’s Day — these are what most people think about when it comes to critical times for...
A smarter approach to ‘back to school’ marketing
Likewise, if marketers define their Back to College (BTC) consumer target as the traditional student, they ignore the range of students...
The other side of brick-and-mortar retail: Survival of the fittest
Clearly, there are too many malls and too many stores, and the internet is impacting the retail landscape significantly. As a result, a...
Top mistakes new online retailers make
Although you may have the best intentions, there’s no denying the fact that you’ll make mistakes from time to time. However, you should...
Facebook Spaces & the risky virtualization of retail
During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia...
Personalization in a post-brick-and-mortar world
decline in retail storefront occupancy rates. The consumer shift to online shopping is prompting retail marketers to start providing...
Start thinking now about how to tug at the heartstrings of your holiday shoppers
holiday sales. While it may seem early to start thinking about the 2017 holiday shopping season, it’s never too soon to get your...
Why brick-and-mortar retailers need to go digital with analytics
greatest percentage of retail transactions. Why? Many consumers enjoy and prefer the hands-on and face-to-face experience that...
Event-oriented vs. always-on: The campaign tactics that work
Photo by LendingMemo and used here via the Creative Commons license E-commerce-focused advertisers can be segmented into two categories...
Why marketers’ approaches to sales shoppers must change
The preconception of sales shoppers looking to save a quick buck on an impulse bargain is leading marketers to make expensive mistakes....
3 things you can do to stop (or at least slow) customer churn
importance of converting one-time buyers into loyal repeat customers. Just as early lifecycle programs are crucial to increasing customer...
Shopping centers reinvented: 2017 and beyond
Heavy reliance on traditional anchor department stores is on the way out, and specialty retailers must go beyond the status quo of...
Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow...
Shaping the shopping experience: Our top retail columns for 2016
during the holidays and throughout the year to deliver expert advice on retail tech, marketing tactics and more. It goes without saying...
5 steps to making ‘SENSE’ of early lifecycle marketing
holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to...
It’s time to replace mobile-friendly with mobile-first
holiday shopping data pours in, 2016 looks poised to be the year of the small-screen sofa shopaholic. While brick-and-mortar traffic...
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