What would your customers find useful for the holidays? What will resonate with your target customer for the holidays? Will they want to...

During the last holiday season, my employer tracked almost 8 billion emails and found that brands sent 14.5 percent (registration...

You’ve experienced it: You shop for a pair of shoes or a new chair on some retailer’s site. For the next six to eight weeks, you’re...

best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work for,...

and loyalty in their earnings calls. While this used to be unheard of, it’s now commonplace, and it shows a shift in how the C-suite...

Whole Foods acquisition, Amazon slashed prices on dozens of staple goods, sending competitive grocery stock prices into a freefall. Many...

Unfortunately, many digital strategists don’t take the time to do that. Instead, they just copy and paste some plain-vanilla...

$1 trillion being spent by consumers this holiday season. What many of them don’t realize is that much of their success will be...

Gartner estimates that by 2020, 85 percent of customer interactions with a company will be carried out without any human interaction. In...

machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that...

When the treats’ sender in St. Louis made a small error in the ZIP code of the package, intended for her son in Santa Monica, it threw...

But this one isn’t about its latest acquisition, innovation or market share growth. It’s a story about what gave Amazon headliner status...

It’s almost like that first day of fall, when the weather changes, the air gets a little crisper, the wind a little chillier, and the...

Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth...

Every company that sells online goes through several stages of thought to answer this question. On the data side, perhaps they initially...

Many marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into their marketing...

Retailers can anticipate more of the same when it comes to holiday discounting, as well as wild risks from some brands without much to...

To better understand this widening disconnect, we first need to examine the core of this shift in shopping: a change in the consumer...

While different needs dictate the kind of product you’re looking for — a basic vs. a deluxe coffee maker, for instance — the information...

By offering complementary benefits, as well as engaging customers via mobile, both in-store and online retailer channels can strengthen...