Which would you prefer? Columnist Bryson Meunier argues that responsive web design is the McDonald’s Cheeseburger of SEO and mobile Web...

Today, most marketers will state that mobile is one of their top priorities. However, when you dig deeper, you discover that many mobile...

Getting inside the minds of the retail customer and influencing them at the right moment during their buying journey is no new challenge...

The term, similar to “big data,” is becoming so overused that it has started to lose its meaning. Some might wonder if mobile first...

Buyer behavior is rapidly changing and forcing brands across all verticals to adjust and conform to the interactive world. Nearly every...

https://www.flickr.com/photos/smjb/10624494845 Although the battle between Apple and Android for market share wages on, it’s a safe bet...

Despite the onslaught of e-commerce options, the bulk of consumer retail transactions still occurs in physical stores. As a result,...

The number of jokes I can make about trying to fit something large into a small space … When it comes to advertising in mobile...

A recent study from Kenshoo on Enhanced Campaigns might explain why paid and organic search marketers still aren’t spending the resources...

This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their...

Margarine, potatoes, artificial intelligence, Femat’s Last Theorem, steam tractors, canned goods. The common link? Sweepstakes. Dating...

What does it mean to be “mobile ready”? You might say having a mobile responsive site — and that’s certainly part of it. But there’s much...

Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day. Businesses...

Even though I made a resolution at the beginning of the year to stop talking about responsive web design and SEO, many readers asked me...

Since I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs — especially...

Mobile is one of the fastest growing mediums of our time. It seems every day some new technology or new development is being brought to...

Marketing within the mobile world is still evolving around us. With new technology and a wider audience now participating in this market,...

Is there an idea bubbling in the back of your head for an app that just has to be created? But, then, perhaps you’re thinking, “why...

In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media....