Since the dawn of web measurement in the late 1990s, digital marketers have been a notoriously analytics-focused bunch, living their...

It’s a brave new world in online retail, as mobile purchasing tops the short list of hot online retail trends for 2016. But while...

Having spent the past week at CES, mobile is fresh in my brain. And while this year’s show was more focused on self-driving cars, drones...

Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search...

See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: What’s our mobile...

Black Friday through Cyber Monday — have become the Super Bowl of retail over the last several years. As such, those four precious...

Mobilegeddon. But for me, 2016 marks the 10th year that I’ve been observing and thinking about mobile SEO. In the early days, mobile SEO...

Dynamic number insertion (DNI) technology, often referred to as keyword-level call tracking, has been around for a while, with marketers...

Last week, I had the luxury of sitting in on a panel hosted by the Advertising Research Foundation titled, “Millennials Unplugged: What...

Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues...

Saying “no” to a client who wants to spend more money in your channel isn’t usually a digital marketer’s first instinct, but it’s a whole...

Mobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks. As we head into the...

As Halloween looms, marketers have their eyes trained on this year’s holiday season — but slower retail sales in September may portend...

Earlier this month, Google announced the Accelerated Mobile Page Project, or AMP, a new open-source initiative aimed at helping pages...

The decade of mobile is finally upon us, and that’s leading many to conclude that companies and marketers must make mobile their top...

You may already be measuring the success of your marketing programs by tracking offline phone leads and using the data as proof of ad...

Nope. Don’t say it. If it starts with a “Merry” or “Happy,” it’s way too early. It seems the holiday season comes sooner and sooner every...

So you’ve checked the box and now have a mobile-friendly site. “Mobilegeddon” convinced you that mobile searchers are worth paying...

Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers...

I’ve got good news and bad news (or no news at all if you’ve been paying attention!). The good news: Mobile success is more attainable...