Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile...

Back when apps were first launched, people were enthralled by the excitement of what their devices had to offer. Weather updates at your...

chrisdorney / Shutterstock.com Am I glad that 2016 is over. From David Bowie to Carrie Fisher and George Michael, the year was full of...

To that end, I asked about 20 friends, colleagues and clients for their input. From that group, I received 11 responses. Of course, I...

If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy...

Cisco anticipates nearly 80 percent of all global web traffic will come from video in 2019, which should make it an integral part of...

Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers...

holiday shopping data pours in, 2016 looks poised to be the year of the small-screen sofa shopaholic. While brick-and-mortar traffic...

mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech...

Online sales account for less than 10 percent of the total global retail market. But trends may be shifting, and that spells opportunity...

My short answer is, yes, there are very talented companies who are probably better off without an agency. When growth is one of your core...

location-based applications, and while new players were popping up every day, there really wasn’t any critical mass. My co-author and I...

With Black Friday and the holiday shopping season around the corner, retailers are hoping for a fourth quarter that’s good to them,...

Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways....

from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to...

Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to...

10 Mobile Statistics Marketers Will Love,” I called out the explosive growth of mobile usage. Of particular note is the fact that there...

first started writing for Search Engine Land, President Barack Obama was just starting his first term in office, Lady Gaga was showing...

If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something...

65 percent of all iOS app discovery takes place via organic in-store (iTunes) search. If app discovery is a big part of your business...