The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s nothing new. We’ve...

Mobile has come a long way since the iPhone made its debut in 2007, forever changing the way we look at our mobile devices. From voice...

cookie-blocking to a whole new level and will drastically impact a brand’s ability to maintain direct relationships with its customers....

One reason is that they’re not organized well enough to address mobile. For many companies operating in the mobile space, something still...

Black Friday and Cyber Monday sales cycle, followed immediately by December’s holiday shopping frenzy. This holiday season is set to be...

Impatience is a virtue. This just might be the mantra for today’s connected consumer. They live in an on-demand economy where, with a few...

David Sacks, former PayPal COO and a seasoned tech investor, tweeted a photo of a simple sketch of the feedback loop that drives Uber’s...

There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester...

90 percent of users stop using an app just one week after downloading it. This is a particularly bleak reality for app owners who invest...

No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage...

Life is Good has been guided by one central mission: spreading the power of optimism. With “Jake” as the iconic mascot and a name that...

When he introduced it, Jobs positioned the device as three revolutionary products in one: a phone, an iPod and an internet device. Top...

In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of...

Looking at my own lock screen, I see a handful of likes from social networks like Twitter, Facebook and Instagram. There are some...

There’s a good chance your AMP ad setup involved plugging in one or two programmatic exchanges, plus a paid link module at the bottom of...

Here are a few stats to reinforce the criticality of creating a great mobile (or even better, omnichannel) experience for customers:...

But to succeed in a mobile-first world, marketing and product teams often need to merge, ensuring a business’s mobile strategy is aligned...

App Store Optimization (ASO) in 2017 demands that app publishers stay one step ahead of the competition by taking advantage of newly...

With nearly 80 percent of all social media engagement happening through mobile phones, marketers can now effectively leverage location...

Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next...