ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s...

Whether you’re a local business looking for more walk-ins or a startup launching in select regions across the US, your marketing team...

Imagine the ultimate online shopping experience: An hour after you search online for a pair of shoes for an upcoming event, your favorite...

There’s no denying that the consumer has been at the center of marketing’s ecosystem for decades — but only in “theory.” As marketers, we...

Give me a minute to explain, and I think you’ll see my point. I’ve always been a frugal guy. I like to spend my money more on practical...

It’s critical to continue your personal growth by learning new processes and continuing to challenge yourself. It’s also crucial to...

I don’t know a marketer today who doesn’t marvel at the pace the industry is moving. But ask any CMO what his or her priorities are, and...

As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars are pouring into sports sponsorships as major brands hope...

digital marketing industry matures, digital channels have converged. As customers have become more technologically savvy, they have...

The complaint was reminiscent of a Yogi Berra quote about a popular restaurant: “Nobody goes there anymore. It’s too crowded.” The truth...

Approximately 76 percent of marketers feel that marketing has changed more in the past two years than in the previous 50. What a...

Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are...

School isn’t even out, but marketers are already finalizing their strategies for the upcoming shopping frenzy that precedes each new...

Marketing has evolved a great deal over the past several years. More channels, more devices, new technologies, more data — the list goes...

The issue is a constant one, of course, and hardly limited to digital, but nothing brings it into sharp relief quite like an election...

Brands continue to invest more in digital advertising: This year, spending on digital display ads in the US is anticipated to hit $32.17...

“Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron, sociologist It may...

For those who thought privacy might recede as an issue with the new pact hammered out between the US and the EU, recent news from Europe...

Customers today are channel-agnostic. They interact with brands on the platforms that are the most convenient for them, and they expect...

A few weeks ago, I had an excruciating pain in the back of my head. I went to see a neurologist who diagnosed me with occipital...