Two-thirds of Global 2000 CEOs will have digital transformation at the center of their corporate strategies by the end of 2017, according...

The older I get, the more cynical I become about politics. And I’m not alone. The percentage of Americans who trust the federal...

As a digital marketing professional, you may ask yourself at some point whether you’d prefer to work as an in-house marketer or within an...

We’ve all been to office parties where someone ordered pizza — but what about the ones where they go for lowest common denominator pizza?...

If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a digital hub, you ask?...

Remember “You’ve Got Mail”? Before it was a rom-com starring Tom Hanks and Meg Ryan, it was an amiable AOL greeting accompanied by a...

Welcome to part 2 of my five-part series on using advertising partners in highly regulated industries. If you work in one of these...

The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer...

Of all the tricks in the predictive analytics bag, purchase intent can be one of the most exciting, mostly because in the digital world,...

Gil C / Shutterstock.com A few weeks ago, at the Cannes Lions International Festival of Creativity, attendees buzzed about Grand Prix...

The marketing stack holds great value, but let’s face it: It takes a long time to get off the ground, and it’s only as smart as the data...

Remember the year of mobile? (Could have been 2013, 2014 or 2015, depending on how early an adopter you were.) Well, 2016 is most...

A 2015 study by Balihoo, a marketing automation agency, found that more than half of marketers believed the ROI of local campaigns to be...

the campaign is dead, there’s another celebrating its virtues. And while the future of marketing will likely be about continuously...

The chatter in the halls was infectious and often lasted well past my bedtime as attendees swapped ideas and traded war stories about...

I attended the now-defunct Bolo Conference in Arizona last year. The majority of its attendants were either creative agencies or firms...

For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically,...

If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing...

It’s no secret that it’s more expensive to try to attract new customers than it is to retain the ones you already have. This can vary...

We’re all competing to capture the attention of our best prospects and customers, and, let’s face it — that’s no easy feat. We’re...