Research indicates that 85 percent of US online consumers like to give repeat business to e-commerce companies that resolve their issues...

When you’re in startup mode, awareness is everything. And event marketing combines awareness with message testing, audience...

are shifting. The driving forces behind these shifts seem to be that people today are managing multiple screens (sometimes...

I do believe, however, that achieving the ideal state of marketing should be something that drives every marketing organization. It...

My goal has been to show advertisers how to embrace, not fear, the federal ad regulations governing them and their partners. In highly...

While it may seem obvious that marketing technology makes companies more efficient, making the wrong choices, especially in favor of...

lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of athletic transcendence — and...

About eight years ago, I founded 3Q Digital (initially named PPC Ad Buying, then PPC Associates). I founded the company mainly because I...

largest generation since the Baby Boom. By 2018, millennials will account for $3.39 trillion in spending annually. By 2025, it’s...

In-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, face-to-face events account...

The series is designed for advertisers who feel overwhelmed by government ad regulations and want tips on avoiding costly lawsuits. In...

marketing technology, refers to the technology-based initiatives and tools that assist marketers. Some are in the cloud, while others...

Hut… hut… hike! “Marketing’s got the lead! He signals to sales! Sales is in the end zone! Could this be it? The pass is up and… nope,...

But here’s the brutal and honest truth: We don’t really know our customers at all or nearly as well as we should. As marketers, it is...

Recently, Insightly (my employer), worked with TechValidate, an independent third party, to conduct a survey of creative professionals,...

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to...

I think we all can agree that it’s paramount to listen to our clients. They know their businesses the best and are crucial in helping us...

You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot topic in marketing planning...

This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear...

For marketers, customer journey analysis often results in accidental narcissism. Analytics are supposed to illuminate our blind spots,...