Selling your agency, a how-to guide, Part 4: Making the deal happen
When evaluating different job offers, compensation is always a major factor, but it is rarely the only consideration: Job stability,...
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A step-by-step guide to developing your 2017 digital marketing strategy
We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t...
How to get budget for your account-based marketing programs
Account-Based Marketing (ABM) from every direction. Over the last 18 months, the concept has taken root and developed into more than just...
Q4 must-knows for CMOs: Crucial developments across channels
In any of those scenarios, having a firm grasp of the current state of digital is critical to success. And if you haven’t tuned in...
5 fundamentals of digital advertising every marketer should know
When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy of...
There’s a silent killer in your sales pipeline. Do you know how to stop it?
Your sales pipeline is in danger. Whether you know it or not, there’s something lurking in the shadows that threatens to bring the whole...
Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
In the movies, an agency acquisition would probably be shown as a quick montage: The agency founder gets a call, gets on a plane, has a...
7 marketing gimmicks that could damage your brand
The difference is semantic, and I’m not here to argue about the differences. I’m here to argue that some marketing tactics rely on...
Don’t overlook your current customers with your ABM strategy
Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to...
The martech lowdown: 2016 trends in review and a look at our bright future
But some things remain constant each year: Technology gets smarter, and marketers, digital enthusiasts and consumers get more...
What’s more important than a B2B buyer’s lead score?
Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need to get out more, but these...
Developer marketing and the myth of the Rosetta Stone
How often have you been told, “Developers hate marketing?” More than once, I’ll bet. So it’s not surprising that marketing to developers...
How to scale organic local marketing
Scaling local seems oxymoronic, which is why advertising platforms — digital and analog — rule in the local space. If you Google the term...
Why contextual campaigns provide value across the enterprise
context is digital marketing’s next frontier. Since then, I’ve delved further into the topic, publishing research that looks at the value...
3 ways agency account managers can work better with new client hires
Some agencies even have account manager transition processes to make the process as painless as possible. However, one transition that is...
Go for the gold: Mastering cross-device marketing
The Rio Olympics broke records, but not just for athletic performance or medal counts. The 17-day event was trumpeted as the most...
Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
view it here; there are over 100 agencies on the list. You’ll notice that more than 80 percent of the agencies listed are independent. To...
Oh no! ABM is resurfacing bad habits for B2B marketers
One of my favorite stops when I come to our company’s headquarters is a restaurant in Scottsdale, Arizona, called “Cold Beers &...
7 great reads to drive your marketing career
With the advent of the internet, how we marketers do our job has changed significantly. We’re now using technology (e.g., marketing...
Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
article, we are reminded once again that employees are departing to join large technology companies such as Google or Facebook. For many...
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