And it happened. Voices and viewpoints exploded in the form of websites, podcasts, YouTube channels and more. The long tail of the...

30 percent of CEOs will fire their CMOs for not having the right skill set to successfully lead digital transformation. Now, that’s...

I belong to numerous digital marketing message boards, and I frequently see posts asking for recommendations for “the best digital...

That’s great news for consumers. It means that companies will bend over backward to win their business. It’s not such great news for...

It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B)...

Developers have a reputation among marketers as a tough audience, as we’ve mentioned a time or two before. It’s very true that reaching...

There’s no big paradigm shift happening. Marketing channels are maturing. Engagement is dropping. This year, rather than looking around...

Global Center for Watson IoT in Munich, Germany — Photo © IBM If your company had a population larger than some countries, how would you...

conversation according to Merriam-Webster, the concept is an “oral exchange of sentiments, observations, opinions, or ideas.” When one...

Until recently, we were able to map out the path that the typical customer would take when making a buying decision or searching for...

At 3Q Digital, my employer, we regularly perform audits for clients and prospects, putting accounts and channels under a microscope to...

Even though that outing had been a failure, I was intrigued by poker. There appeared to be lessons in it for me, especially as a startup...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. If you’re like me, you probably spent much...

There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI....

IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.” And...

For many agencies, selling the company turns out to be a lot easier than managing the company after an acquisition. In this, the final...

My short answer is, yes, there are very talented companies who are probably better off without an agency. When growth is one of your core...

Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know...

There’s tons of information out there covering the main priorities of digital marketing. Dig around enough, and you’ll find some...

Everything from data review to the initiatives we take needs to be analyzed and scrutinized. We need to use our intellectual abilities....