Fahad HFeb 8, 20173 min readPop the personalization filter bubbles and preserve online diversityAnd it happened. Voices and viewpoints exploded in the form of websites, podcasts, YouTube channels and more. The long tail of the...
Fahad HFeb 7, 20174 min read3 ways CMOs can win the hearts of customers — and CEOs30 percent of CEOs will fire their CMOs for not having the right skill set to successfully lead digital transformation. Now, that’s...
Fahad HFeb 7, 20174 min readNot all agencies are created equalI belong to numerous digital marketing message boards, and I frequently see posts asking for recommendations for “the best digital...
Fahad HFeb 1, 20174 min read5 undeniable signs your competition is beating you onlineThat’s great news for consumers. It means that companies will bend over backward to win their business. It’s not such great news for...
Fahad HJan 30, 20175 min readThe rise of retention marketing as a strategic priority in 2017It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B)...
Fahad HJan 18, 20176 min read6 best practices for building a developer communityDevelopers have a reputation among marketers as a tough audience, as we’ve mentioned a time or two before. It’s very true that reaching...
Fahad HJan 12, 20173 min read5 big things marketers actually have to start doing in 2017There’s no big paradigm shift happening. Marketing channels are maturing. Engagement is dropping. This year, rather than looking around...
Fahad HJan 11, 20175 min readThe B2I marketing organization: How IBM’s CMO of North America organizes for business-to-indivGlobal Center for Watson IoT in Munich, Germany — Photo © IBM If your company had a population larger than some countries, how would you...
Fahad HJan 11, 20174 min readStop hogging the conversation with clients and higher-ups. How to share your insights while encouragconversation according to Merriam-Webster, the concept is an “oral exchange of sentiments, observations, opinions, or ideas.” When one...
Fahad HJan 10, 20176 min readThe evolution of the customer journey in 2017: Optimizing moments that matterUntil recently, we were able to map out the path that the typical customer would take when making a buying decision or searching for...
Fahad HJan 9, 20173 min readThe CMO-level audit for 2017: PreviewAt 3Q Digital, my employer, we regularly perform audits for clients and prospects, putting accounts and channels under a microscope to...
Fahad HJan 6, 20174 min readEntrepreneurial lessons from an amateur poker playerEven though that outing had been a failure, I was intrigued by poker. There appeared to be lessons in it for me, especially as a startup...
Fahad HJan 5, 20175 min readA marketer’s take on the Trump era“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. If you’re like me, you probably spent much...
Fahad HDec 28, 20162 min readGetting down to business: Our top CMO Zone columns for 2016There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI....
Fahad HDec 21, 20163 min readPredictions for the digital advertising industry in 2017IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.” And...
Fahad HDec 13, 20165 min readSelling your agency, Part 5: The transitionFor many agencies, selling the company turns out to be a lot easier than managing the company after an acquisition. In this, the final...
Fahad HDec 5, 20162 min readShould you hire a mobile marketing agency or keep it in-house?My short answer is, yes, there are very talented companies who are probably better off without an agency. When growth is one of your core...
Fahad HNov 30, 20166 min readIs in-house marketing better than using an agency?Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know...
Fahad HNov 18, 20164 min read11 proven digital marketing strategies you’re (still) not usingThere’s tons of information out there covering the main priorities of digital marketing. Dig around enough, and you’ll find some...
Fahad HNov 17, 20164 min readWhat it means to be a critical thinker and why marketers need to embrace the conceptEverything from data review to the initiatives we take needs to be analyzed and scrutinized. We need to use our intellectual abilities....
