Pop the personalization filter bubbles and preserve online diversity
And it happened. Voices and viewpoints exploded in the form of websites, podcasts, YouTube channels and more. The long tail of the...
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3 ways CMOs can win the hearts of customers — and CEOs
30 percent of CEOs will fire their CMOs for not having the right skill set to successfully lead digital transformation. Now, that’s...
Not all agencies are created equal
I belong to numerous digital marketing message boards, and I frequently see posts asking for recommendations for “the best digital...
5 undeniable signs your competition is beating you online
That’s great news for consumers. It means that companies will bend over backward to win their business. It’s not such great news for...
The rise of retention marketing as a strategic priority in 2017
It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B)...
6 best practices for building a developer community
Developers have a reputation among marketers as a tough audience, as we’ve mentioned a time or two before. It’s very true that reaching...
5 big things marketers actually have to start doing in 2017
There’s no big paradigm shift happening. Marketing channels are maturing. Engagement is dropping. This year, rather than looking around...
The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-indiv
Global Center for Watson IoT in Munich, Germany — Photo © IBM If your company had a population larger than some countries, how would you...
Stop hogging the conversation with clients and higher-ups. How to share your insights while encourag
conversation according to Merriam-Webster, the concept is an “oral exchange of sentiments, observations, opinions, or ideas.” When one...
The evolution of the customer journey in 2017: Optimizing moments that matter
Until recently, we were able to map out the path that the typical customer would take when making a buying decision or searching for...
The CMO-level audit for 2017: Preview
At 3Q Digital, my employer, we regularly perform audits for clients and prospects, putting accounts and channels under a microscope to...
Entrepreneurial lessons from an amateur poker player
Even though that outing had been a failure, I was intrigued by poker. There appeared to be lessons in it for me, especially as a startup...
A marketer’s take on the Trump era
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. If you’re like me, you probably spent much...
Getting down to business: Our top CMO Zone columns for 2016
There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI....
Predictions for the digital advertising industry in 2017
IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.” And...
Selling your agency, Part 5: The transition
For many agencies, selling the company turns out to be a lot easier than managing the company after an acquisition. In this, the final...
Should you hire a mobile marketing agency or keep it in-house?
My short answer is, yes, there are very talented companies who are probably better off without an agency. When growth is one of your core...
Is in-house marketing better than using an agency?
Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know...
11 proven digital marketing strategies you’re (still) not using
There’s tons of information out there covering the main priorities of digital marketing. Dig around enough, and you’ll find some...
What it means to be a critical thinker and why marketers need to embrace the concept
Everything from data review to the initiatives we take needs to be analyzed and scrutinized. We need to use our intellectual abilities....
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