Why emotion is crucial to create brand advocates — and what you can do about it
Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key...
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Why freelance marketing work could be damaging your personal brand
You also can decide to do as much or as little freelance work as your schedule allows. Though these benefits are nice, the quality of...
3 forward-thinking marketing strategies to scale your startup
It seems there are as many marketing strategies as there are tech startups in Silicon Valley. Marketers are judged on their ability to...
The CMO audit series, Part 4: The convergence of UX and performance marketing
In the old days (2008), creative in the performance marketing world was about banner ads, paid search ad copy, and creating a landing...
No such thing as a free launch: A launch marketing checklist for multilocation businesses
The response was lackluster. I’d spent time poking around the app and decided where I wanted to order from, only to learn that it wasn’t...
Overcoming the summertime sales drought: Have you watered your leads?
Before giving up and packing your own beach bag, try viewing the downtime as a chance to dazzle and delight your prospects when they’re...
When it comes to building brand infatuation, easy does it
While the scene is a parody of the tech-obsessed culture, it may someday become reality as brands evolve to meet the ever-rising...
CMOs at the wheel: How are they Driving the Modern Marketing Organization?
When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how leading chief marketing...
Takeaways for marketers from a conversation with Coke’s chief technologist
OlegDoroshin / Shutterstock.com My team and I recently had the opportunity to meet with one of today’s foremost technology leaders, Alan...
Is your creative agency killing your campaign?
Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages about your company that...
What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod...
The connected channels: All media channels must have defined budgets, priority and cohesive reportin
Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and efficient experience across...
Progressive profiling: Why it’s a win for you and your customers
Marketing Land piece, sees customers as individuals to whom brands must shape their messaging to ensure they’re meeting the person’s...
What does it mean to ‘be bold for change?’
United Nations’ International Women’s Day site and a call for people to be bold for change. Many clicks and scrolls into my search, I...
CMOs, invigorate your brand and your career
consulting firm Spencer Stuart. Today’s CMO lasts just 42 months — or three and a half years — on the job. The reason for this? CMOs are...
Taking Goliath down: How to compete with the giants in your industry
Marketing a business — especially a smaller business — can often feel like a David and Goliath scenario. Your competition is bigger,...
For marketing with developer events, connection and authenticity matter
Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their...
If you want to deliver relevant ads, you’ve got to get better at using data
Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the...
The keys to activating content across multiple channels
content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our...
Use these 5 tips for more engaging client presentations
For this post, I’m defining the presentation as both the actual PowerPoint and the delivery. Not only do you need to provide good...
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