Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key...

You also can decide to do as much or as little freelance work as your schedule allows. Though these benefits are nice, the quality of...

It seems there are as many marketing strategies as there are tech startups in Silicon Valley. Marketers are judged on their ability to...

In the old days (2008), creative in the performance marketing world was about banner ads, paid search ad copy, and creating a landing...

The response was lackluster. I’d spent time poking around the app and decided where I wanted to order from, only to learn that it wasn’t...

Before giving up and packing your own beach bag, try viewing the downtime as a chance to dazzle and delight your prospects when they’re...

While the scene is a parody of the tech-obsessed culture, it may someday become reality as brands evolve to meet the ever-rising...

When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how leading chief marketing...

OlegDoroshin / Shutterstock.com My team and I recently had the opportunity to meet with one of today’s foremost technology leaders, Alan...

Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages about your company that...

Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod...

Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and efficient experience across...

Marketing Land piece, sees customers as individuals to whom brands must shape their messaging to ensure they’re meeting the person’s...

United Nations’ International Women’s Day site and a call for people to be bold for change. Many clicks and scrolls into my search, I...

consulting firm Spencer Stuart. Today’s CMO lasts just 42 months — or three and a half years — on the job. The reason for this? CMOs are...

Marketing a business — especially a smaller business — can often feel like a David and Goliath scenario. Your competition is bigger,...

Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their...

Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the...

content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our...

For this post, I’m defining the presentation as both the actual PowerPoint and the delivery. Not only do you need to provide good...