Fahad HAug 25, 20173 min readWhy emotion is crucial to create brand advocates — and what you can do about itRecent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key...
Fahad HAug 23, 20173 min readWhy freelance marketing work could be damaging your personal brandYou also can decide to do as much or as little freelance work as your schedule allows. Though these benefits are nice, the quality of...
Fahad HAug 9, 20175 min read3 forward-thinking marketing strategies to scale your startupIt seems there are as many marketing strategies as there are tech startups in Silicon Valley. Marketers are judged on their ability to...
Fahad HAug 3, 20174 min readThe CMO audit series, Part 4: The convergence of UX and performance marketingIn the old days (2008), creative in the performance marketing world was about banner ads, paid search ad copy, and creating a landing...
Fahad HJul 12, 20174 min readNo such thing as a free launch: A launch marketing checklist for multilocation businessesThe response was lackluster. I’d spent time poking around the app and decided where I wanted to order from, only to learn that it wasn’t...
Fahad HJul 10, 20173 min readOvercoming the summertime sales drought: Have you watered your leads?Before giving up and packing your own beach bag, try viewing the downtime as a chance to dazzle and delight your prospects when they’re...
Fahad HJun 27, 20173 min readWhen it comes to building brand infatuation, easy does itWhile the scene is a parody of the tech-obsessed culture, it may someday become reality as brands evolve to meet the ever-rising...
Fahad HJun 22, 20173 min readCMOs at the wheel: How are they Driving the Modern Marketing Organization?When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how leading chief marketing...
Fahad HJun 1, 20173 min readTakeaways for marketers from a conversation with Coke’s chief technologistOlegDoroshin / Shutterstock.com My team and I recently had the opportunity to meet with one of today’s foremost technology leaders, Alan...
Fahad HMay 29, 20173 min readIs your creative agency killing your campaign?Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages about your company that...
Fahad HMay 26, 20174 min readWhat a 32-step journey to a Bruno Mars album can teach marketers and tech companiesKathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod...
Fahad HMay 25, 20173 min readThe connected channels: All media channels must have defined budgets, priority and cohesive reportinBrands can create a consistent and cohesive digital marketing strategy by developing a distinguished and efficient experience across...
Fahad HMay 17, 20173 min readProgressive profiling: Why it’s a win for you and your customersMarketing Land piece, sees customers as individuals to whom brands must shape their messaging to ensure they’re meeting the person’s...
Fahad HMay 15, 20175 min readWhat does it mean to ‘be bold for change?’United Nations’ International Women’s Day site and a call for people to be bold for change. Many clicks and scrolls into my search, I...
Fahad HMay 12, 20174 min readCMOs, invigorate your brand and your careerconsulting firm Spencer Stuart. Today’s CMO lasts just 42 months — or three and a half years — on the job. The reason for this? CMOs are...
Fahad HMay 11, 20175 min readTaking Goliath down: How to compete with the giants in your industryMarketing a business — especially a smaller business — can often feel like a David and Goliath scenario. Your competition is bigger,...
Fahad HMay 10, 20174 min readFor marketing with developer events, connection and authenticity matterDevelopers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their...
Fahad HMay 8, 20173 min readIf you want to deliver relevant ads, you’ve got to get better at using dataProgrammatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the...
Fahad HMay 4, 20175 min readThe keys to activating content across multiple channelscontent marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our...
Fahad HMay 3, 20174 min readUse these 5 tips for more engaging client presentationsFor this post, I’m defining the presentation as both the actual PowerPoint and the delivery. Not only do you need to provide good...
