Fahad HDec 13, 20173 min readWhy the end of Google’s ‘First Click Free’ is a step in the right directionpull the plug on its controversial “First Click Free” policy was inevitable, following The Wall Street Journal’s decision to boycott the...
Fahad HDec 12, 20172 min readWhy brand marketers often win the battle but lose the war“We officially launched our self serve AI for DBM TrueView a couple weeks ago . . . All of our clients are currently seeing a 50-70%...
Fahad HDec 8, 20174 min readHow to nurture new vs. existing leadsIn my more than 25 years in marketing, I’ve come across countless people who struggle with lead nurturing. In most cases, there isn’t an...
Fahad HDec 6, 20174 min readAlign your marketing org in 2018 with intelligent and integrated marketing campaignsIt’s true — your mom and dad’s integrated marketing has no place in modern marketing. From its inception in the 1980s, integrated...
Fahad HDec 1, 20174 min readThe influence of affluence: How to leverage the ‘Affluencers’influencer marketing. That’s because influencer marketing is the fastest-growing online marketing channel — faster than paid search,...
Fahad HNov 24, 20174 min readHow I raised $55 million without a pitch deckThe assistant looked uncomfortable. I was there for a pitch meeting with the partner. And a pitch meeting meant a pitch deck. Didn’t it?...
Fahad HNov 8, 20174 min readAn inside look at Wayfair and the new roles of brands and retailersI’ve edited down the discussion below, focusing on Thomas’s tips around fostering mutually beneficial supplier-retailer relationships,...
Fahad HNov 3, 20174 min readWhy agency communication needs to pivot from reporting to analysis (and how)We get paid to deliver upon specific marketing KPIs. In its simplest form, we need to bring the client more revenue and cut their cost...
Fahad HOct 17, 20173 min readApple’s move to kill cookies isn’t a crisis — It’s an opportunitycookie-blocking to a whole new level and will drastically impact a brand’s ability to maintain direct relationships with its customers....
Fahad HOct 16, 20174 min readWhat airlines can learn from smart marketers about the customer experiencecustomer-centricity — which isn’t a bad thing. I don’t think people realize how astonishing the evolution of the customer journey has...
Fahad HOct 11, 20175 min readWhy it pays to skip the form (and embrace chat)This surface-level approach to first impressions is particularly true when it comes to dating and marketing — two things that are...
Fahad HOct 11, 20173 min readThe new CMO role in digital commerceProcter & Gamble doing similar cost-cutting. WPP reporting substantial losses. Data showing consumers turn to their phones rather than...
Fahad HOct 9, 20175 min readAre you a marketer? You need to be marketing yourselfIt’s becoming a huge problem. Executive leaders are constantly looking for new talent with fresh ideas to innovate. In other words,...
Fahad HOct 6, 20174 min readHow to build an audience of consumers in today’s highly competitive environmentToday, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much...
Fahad HSep 28, 20172 min readCMO audit series, Part 5: The rise of digital assistantsTough to know where to look on that page, right? Lots of words, lots of nav options, and if you’re not looking for audio equipment, not...
Fahad HSep 27, 20174 min readB2B products are facing a CX make-or-break moment. Here’s whyoffer a master lesson about the power of leveraging CX in growth strategies. But what about B2B products? Long (although perhaps...
Fahad HSep 19, 20173 min read5 futuristic advertising channels and the first rule of advertising dynamicsseveral hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media. Surprisingly, this number has...
Fahad HSep 14, 20173 min readWhen Amazon comes for your company, don’t lose focus on what matters: Your customerWhole Foods acquisition, Amazon slashed prices on dozens of staple goods, sending competitive grocery stock prices into a freefall. Many...
Fahad HSep 7, 20174 min readThe holy grail of engagement starts with your employeeswhen he told the Kansas City Business Journal, “There are only three measurements that tell you nearly everything you need to know about...
Fahad HAug 30, 20175 min readWhen marketing to people you think you know, don’t be blinded by your own POVI was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone...
