Fahad HAug 5, 20155 min readHow To Win The Hearts And Minds Of Emerging Technology’s Ruling Class: The Early AdoptersIf you’ve read Geoffrey A. Moore’s seminal book on technology, “Crossing the Chasm,” then you know the critical role that early adopters...
Fahad HAug 4, 20156 min read7 Key Elements To A Perfect Product LaunchAt WeddingWire (my employer), we’re no stranger to product launches. When we launched in 2007, we started with one core product: a vendor...
Fahad HAug 3, 20155 min readHow To Compel Your Audience To Click: 4 Custom Tools For Vastly Improving Your SalesAccording to a recent study, the average human attention span is now shorter than that of a goldfish. This means that if you are to have...
Fahad HJul 31, 20154 min readGone In 15 Seconds: The Top 3 Reasons People Leave Your WebsiteIf you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s not a red flag to you,...
Fahad HJul 30, 20155 min readA New Era Of Digital Content: Engagement And Content Metrics That MatterSince John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the...
Fahad HJul 28, 20153 min readA Simple Model To Determine When To Go Agency And When To Go In-HouseI’m the CEO of an online marketing agency, and I’m here to tell you that there are a lot of marketing functions you shouldn’t outsource...
Fahad HJul 28, 20154 min readDeveloping A Data Road Map: How To Implement A First-Party Data BlueprintMarketing is an increasingly data-driven discipline. Brands have an abundance of data from their customer interactions via the Web,...
Fahad HJul 27, 20155 min readHave Marketers Forgotten What It’s Like To Be Human?A/B testing, email nurturing and other robotic tactics, while measuring our success against a long list of metrics we can’t possibly keep...
Fahad HJul 27, 20153 min readThe Resurgence Of Outbound MarketingInbound marketing is the cool kid on the block. The number of marketers who state they’re practicing inbound jumped 25 percent between...
Fahad HJul 22, 20153 min read10 Questions To Guide Your Marketing Technology StrategyPhoto by Flickr user Grant Neufeld Marketers are increasingly reliant on technology solutions to plan, create, manage, automate and...
Fahad HJul 21, 20153 min readTechnology And Creativity Must Play Nice Together In The Marketing SandboxMy son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now wants nothing to...
Fahad HJul 21, 20155 min readTapping Into The Buyer’s Brain With Psychology-Driven MarketingEver read a website and think, “How do they do it? How do they know exactly what I’m thinking?” It’s jarring, yet also alluring. You...
Fahad HJul 20, 20157 min read5 E-Commerce Techniques To Know For The 2015 Holiday SeasonThis article is part of Marketing Land’s Holiday Retailer series. If you’re like most e-commerce organizations, you’re already deep into...
Fahad HJul 15, 20157 min readThe Essential 2015 Holiday Checklist For Online RetailersIt’s that time of year again: Consumers are headed to the beach while retailers are starting to dream of winter wonderlands — and...
Fahad HJul 14, 20157 min read6 Huge Marketing Pivots You Might Have To Make In The Next 12 MonthsAt the beginning of each new year, you see a bunch of articles on marketing “trends” for the upcoming year — things that are supposedly...
Fahad HJul 10, 20154 min readGet Off Your Phone: Why Face To Face Still MattersI’ll come right out and confess it — I love my phone, but I haven’t found it to be “part of me” the way some people have. At risk of...
Fahad HJul 9, 20154 min read7 Signs CMOs Need To Examine Their Media MixOne of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising...
Fahad HJul 8, 20154 min readSearching For The Holy Grail Of Marketing? You Can Stop At The Universal Customer ProfileWhen marketers talk about the future state of marketing, it invariably circles back to the ability to deliver the right message, at the...
Fahad HJul 6, 20153 min readHow To Ignite Innovation in Large AgenciesThe most frequent request we get from clients is to provide innovative solutions to their business objectives — which is challenging, but...
Fahad HJul 2, 20154 min readHow “Listening” To User-Generated Content Leads To E-Commerce SalesContent is king. That is as true for e-commerce as it is for search or even social. In order to not only capture but also retain the...
