If you’ve read Geoffrey A. Moore’s seminal book on technology, “Crossing the Chasm,” then you know the critical role that early adopters...

At WeddingWire (my employer), we’re no stranger to product launches. When we launched in 2007, we started with one core product: a vendor...

According to a recent study, the average human attention span is now shorter than that of a goldfish. This means that if you are to have...

If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s not a red flag to you,...

Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the...

I’m the CEO of an online marketing agency, and I’m here to tell you that there are a lot of marketing functions you shouldn’t outsource...

Marketing is an increasingly data-driven discipline. Brands have an abundance of data from their customer interactions via the Web,...

A/B testing, email nurturing and other robotic tactics, while measuring our success against a long list of metrics we can’t possibly keep...

Inbound marketing is the cool kid on the block. The number of marketers who state they’re practicing inbound jumped 25 percent between...

Photo by Flickr user Grant Neufeld Marketers are increasingly reliant on technology solutions to plan, create, manage, automate and...

My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now wants nothing to...

Ever read a website and think, “How do they do it? How do they know exactly what I’m thinking?” It’s jarring, yet also alluring. You...

This article is part of Marketing Land’s Holiday Retailer series. If you’re like most e-commerce organizations, you’re already deep into...

It’s that time of year again: Consumers are headed to the beach while retailers are starting to dream of winter wonderlands — and...

At the beginning of each new year, you see a bunch of articles on marketing “trends” for the upcoming year — things that are supposedly...

I’ll come right out and confess it — I love my phone, but I haven’t found it to be “part of me” the way some people have. At risk of...

One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising...

When marketers talk about the future state of marketing, it invariably circles back to the ability to deliver the right message, at the...

The most frequent request we get from clients is to provide innovative solutions to their business objectives — which is challenging, but...

Content is king. That is as true for e-commerce as it is for search or even social. In order to not only capture but also retain the...