I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your life,...

Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is...

Measuring campaign performance against frequency of page views and impressions has long been the standard success (and value) metric for...

There was a time when an agency would do everything for its clients. We’re talking soup to nuts. The agency of record would handle all...

One of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular basis and hear what they...

As marketers, we hear it all the time: We need to understand the consumer journey. It’s impossible for legacy marketing metrics to keep...

As brands go, it’s hard to top Apple. Apple’s brand is clear and identifiable and inspires fierce loyalty. It’s both aspirational and...

In today’s marketing environment, your mission-critical third-party applications need to work together for the greater good — i.e., more...

What does Starbucks CEO Howard Schultz know that some retailers don’t? In its most recent quarter, Starbucks reported solid earnings that...

In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word out...

Marketing data is flowing all over the place these days. Research from Teradata this year shows that 78 percent of marketers now use data...

One cool thing about my job is that I get the chance to talk to really smart marketing leaders all the time. And I’m always struck by the...

Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d A/B test my profile...

The cheese moved. The buying process has changed. Technology to support and further that change continues to grow and...

The experience people have with brands today doesn’t have a traditional start and end point. Quite the contrary: The experience a brand...

There have been some tremendous advances in understanding the value of digital (and offline) marketing initiatives in recent years. And...

Click, click, click. Like, like, like… Don’t tell me you’ve never done this. Your brain is on autopilot. Your eyes are glazed over. You...

This weekend my family and I went swimming in the Delaware River, so I can’t believe we’re already thinking about the holiday retail...

If you’re a marketer, you probably know the feeling — You’re looking back at last quarter’s performance, facing the hard truth that a...

Quka / Shutterstock.com If you have any kind of a marketing budget, you’re using paid social advertising. Whatever your vertical or...