Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are,...

Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek out the most senior member on...

Within the digital marketing world, one of the most common answers you will hear is, “It depends,” followed by general rationale that...

Who could have predicted, 10 years ago, that self-driving cars would be on the road? What if I told you Facebook, Google and cell phones...

Much has been made about Google’s custom audiences solution, which was announced recently at Advertising Week. With this new solution,...

I know those are the people I want to stay as far away from as possible. I want meaningful interactions that go both ways, whether it’s...

Conversions, revenue, business and profit — they all depend on the mighty call to action. The CTA is so powerful, so important and so...

mobile device proliferation, buyers are now in control of knowledge consumption. They are self-educating — gobbling mass amounts of...

Are you still choosing your agency of record or performing an annual agency review the way you’ve always done it? Given the change in...

We talk a lot about user “experience” in marketing, but what does it really mean? And how do you measure it? In an earlier piece titled...

If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another facet of digital...

It used to be that Account-Based Marketing (ABM) was an analog tactic and could really only be executed to a few key accounts. The idea...

I guess I would be less surprised if the group were all recent college grads, but there were some very seasoned marketers in the crowd —...

My last column dissected the difference between first-, second- and third-party data and why first-party data in particular is critical...

It’s a marketer’s greatest crutch word: strategic. “We need to be strategic.” “Let’s start thinking strategic.” “We gotta approach this...

Since HubSpot coined the term “inbound marketing” in 2005, many businesses shifted from marketing strategies focused on outbound...

Today’s technology landscape is constantly shifting, as new devices are created to answer modern consumer needs and infrastructures are...

In marketing, as in most business sectors, things are moving at an increasingly fast rate, and as racing legend Mario Andretti once said,...

Sixty-two percent of marketers are more than “somewhat stressed,” a WorkFront infographic highlights. Fifty-one percent say they’re...

Just about everywhere you look, you see messages to buy now! What’s the deal behind the “buy now” method? Is it effective? What causes...