Fahad HDec 30, 20156 min read7 Things I Learned About Marketing This YearYou’re probably thinking, what’s the meta takeaway? What’s the one thing that I should carry with me as I round out my marketing plans...
Fahad HDec 24, 20154 min readA Holiday Gift: 5 Sources Of Great Marketing MotivationWith the holidays quickly approaching, I thought I would get into the giving spirit and take a different approach to the content I...
Fahad HDec 22, 20153 min readDon’t Just Sell: How To Make Customers BuyAlmost all businesses today say they want to focus on customers’ needs and delight them with great offerings in order to make them buy....
Fahad HDec 18, 20153 min readDeath Of The Salesman? And What Would That Mean For Marketers?The role of the salesperson we have known is nearing extinction. Many golf courses are already experiencing the impact. Even cigar...
Fahad HDec 16, 20154 min readDo You Need To Better Prioritize Your Digital Marketing Efforts?client relations result from the account manager’s inability to present and execute a viable strategy. Simply put, if the work process...
Fahad HDec 15, 20154 min readHow The Cookies Crumble In A Mobile-First WorldThe marketing holy grail of “right person, right message, right place, right time” has never been closer to becoming a reality. So why,...
Fahad HDec 8, 20153 min readGrowth Hack Your Marketing Career For 2016As always, skills are the fulcrum point for a career trajectory in changing times. For marketers, it’s all about the “building block”...
Fahad HDec 4, 20154 min readWhat’s The Big Idea: The 3 Fundamentals Of Successful Digital CreativeBuzzFeed was proud of their work and success, and they were rightly showing it off. The creative director took offense, explaining that...
Fahad HDec 2, 20154 min readPersonalization: Your Surefire Strategy To Increase Customer Engagementpush notification, take an extra second to look at the message that pops up. At first glance, it probably looks simple enough — a hundred...
Fahad HNov 30, 20155 min read7 Advanced Areas CMOs Must Focus On For 2016Now let’s say you’re ranking high on a bunch of good keywords, and your team is running some solid, tight campaigns in AdWords, Facebook,...
Fahad HNov 20, 20153 min readWhy Marketers So Often Miss The MarkBut truth be told, I love trade shows. To me, trade shows are marketing incarnate. If done right, they provide marketers with boundless...
Fahad HNov 19, 20155 min readThe 4 Worst Lies Other Marketers TellWhile the best customer relationships are based on authenticity and trust, there are countless examples of companies making a ton of...
Fahad HNov 17, 20155 min read5 Days. 5 Small Marketing Wins. 5 Minutes Each.If you’re like me, you subscribe to growth-hacking newsletters, follow thought leaders on Twitter and read marketing forums regularly....
Fahad HNov 17, 20155 min readAuto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing StrategEver feel like your marketing strategy starts off in perfect tune and slowly drifts off-key as the months roll by? Ever wish you could...
Fahad HNov 17, 20153 min readWhy Digital Marketing Should Join The Sharing Economyaverage of 425,00 guests per night — more than many global hotel brands — with expectations of generating $900 million in revenue this...
Fahad HNov 12, 20156 min read12 Psychological Methods People Use When Making DecisionsWhile you want people to buy your products, there’s one big hurdle standing in the way: the decision-making process. Psychological...
Fahad HNov 10, 20155 min readMarketing Organizations Must Optimize, Or They Will Fail The EnterpriseLong gone are the days when the sales organization was the primary revenue driver. Today, marketing is a critical piece of the business....
Fahad HNov 5, 20152 min readCreating The Ideal Creative Atmosphere: Lessons From Web Summitrise of big data in recent times has brought about a revolution in how marketers must work. While data’s empirical evidence has allowed...
Fahad HNov 3, 20156 min readIt’s Not B2B Or B2C, It’s B2 Human: Insights From GE HealthcareStephanie Meyer is the global head of Marketing Operations at GE Healthcare, a Marketo (my employer) client and an $18.3-billion global...
Fahad HOct 29, 20157 min readMobile Strategy For The Holidays: Two Industry Insiders Answer 5 Critical CMO QuestionsMobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks. As we head into the...
