Fahad HFeb 9, 20165 min readCorrelation Or Coincidence: The Race For Causation In 2016For marketers, 2015 was the year we figured out that buzz and sentiment were as likely to lead us astray as to offer insights that move...
Fahad HFeb 9, 20164 min readHow To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process)There are perhaps fewer than 1,000 people who have been doing SEM (search engine marketing) for as long as I have. I started in 2000,...
Fahad HFeb 5, 20163 min readMarketing Funnels And Buyer Journeys: What Are We Arguing About?All marketers by now understand that customer experience should be a business’s main priority. This isn’t anything new. And this...
Fahad HFeb 2, 20164 min readWhat Marketers Can Learn From David Bowiechrisdorney / Shutterstock.com The news came over the radio early on a Monday morning last month. David Bowie had died after an 18-month...
Fahad HJan 29, 20163 min readNeed New Marketing Tech? Make Sure You Look Under The HoodWe don’t do much these days without the help of technology. Even the office coffee machine has some kind of software in it. Our reliance...
Fahad HJan 28, 20164 min readThe ABM Maturity Model: 4 Keys To High-Performing Account-Based Marketing“Account-Based Marketing is the new black.” “Account-Based Marketing is on fire.” “Account-Based Marketing is the hottest marketing...
Fahad HJan 27, 20164 min readThe Evolution Of Digital Marketing And Changing Customer ExpectationsThe onset of the digital age gave customers more discretionary control over what they buy and from whom they buy. However, even with...
Fahad HJan 25, 20161 min readCreate A Killer PPC Strategy With This 3-Step ProcessThroughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are...
Fahad HJan 25, 20165 min readInbound Marketing Fundamentals, Part 1: Getting Your Clients & Customers “Hunting” For YouI’ve found most effective marketing systems come down to one word, one idea. In many ways, the marketing “race” isn’t won by the swiftest...
Fahad HJan 21, 20168 min readAre Your Customers Risk-Takers? When And How To Use Risk Tactics To Improve ConversionsEvery customer who completes an act of conversion on your website does so in the face of risk. Risk is part of every e-commerce...
Fahad HJan 15, 20163 min readTime To Exercise The Right Brain In MarketingThis morning, I opened my email and was once again bombarded with more than 300 messages. And yes, I’m using a spam filter! Occasionally...
Fahad HJan 14, 20163 min read2015’s Missed Marketing Predictions And OpportunitiesRather than look ahead to 2016, I thought it would be worthwhile to take a look back and talk about some of the predictions and trends...
Fahad HJan 13, 20163 min readOut With The Old, In With People-Based Marketing: What Marketers Should Expect In 2016The beginning of a new year brings resolutions, new beginnings, and for many marketers, a fresh look at their strategies to reach and...
Fahad HJan 12, 20164 min read4 Marketing “Trends” That Never Go Out Of StylePhoto by Christopher Macsurak and used under a Creative Commons license. Marketing is a lot like fashion. For both industries, now is the...
Fahad HJan 8, 20163 min readIoT Data Helps A CRM Live Up To Its NameLost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of...
Fahad HJan 7, 20163 min read4 B2B Marketing Predictions For 2016As we move into a new year, you read a lot about predictions. Being a CMO, I normally come up with my own, but this year, instead of...
Fahad HJan 6, 20165 min readThe Definitive Guide To Digital Brand Lift“And we’ll do a brand lift study,” added the seller to sweeten the digital media deal she was proposing. I was in a midtown restaurant in...
Fahad HJan 5, 20163 min readWhat Every Startup Needs To Know About MarketingSeventy-five percent of all startups fail. Ouch. Considering that startups and venture funding are on the rise for the first time since...
Fahad HJan 5, 20166 min readThe Contrarian Guide To Online MarketingI want to point out a contrarian point of view gained from being in the trenches for over a decade. As with anything or anyone else, take...
Fahad HDec 30, 20154 min readHow Marketing Can Use Big Data To Win Back UsersMost often in these situations marketers are desperate, and the effort is often accompanied by a deep discount or other incentive that...
