For marketers, 2015 was the year we figured out that buzz and sentiment were as likely to lead us astray as to offer insights that move...

There are perhaps fewer than 1,000 people who have been doing SEM (search engine marketing) for as long as I have. I started in 2000,...

All marketers by now understand that customer experience should be a business’s main priority. This isn’t anything new. And this...

chrisdorney / Shutterstock.com The news came over the radio early on a Monday morning last month. David Bowie had died after an 18-month...

We don’t do much these days without the help of technology. Even the office coffee machine has some kind of software in it. Our reliance...

“Account-Based Marketing is the new black.” “Account-Based Marketing is on fire.” “Account-Based Marketing is the hottest marketing...

The onset of the digital age gave customers more discretionary control over what they buy and from whom they buy. However, even with...

Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are...

I’ve found most effective marketing systems come down to one word, one idea. In many ways, the marketing “race” isn’t won by the swiftest...

Every customer who completes an act of conversion on your website does so in the face of risk. Risk is part of every e-commerce...

This morning, I opened my email and was once again bombarded with more than 300 messages. And yes, I’m using a spam filter! Occasionally...

Rather than look ahead to 2016, I thought it would be worthwhile to take a look back and talk about some of the predictions and trends...

The beginning of a new year brings resolutions, new beginnings, and for many marketers, a fresh look at their strategies to reach and...

Photo by Christopher Macsurak and used under a Creative Commons license. Marketing is a lot like fashion. For both industries, now is the...

Lost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of...

As we move into a new year, you read a lot about predictions. Being a CMO, I normally come up with my own, but this year, instead of...

“And we’ll do a brand lift study,” added the seller to sweeten the digital media deal she was proposing. I was in a midtown restaurant in...

Seventy-five percent of all startups fail. Ouch. Considering that startups and venture funding are on the rise for the first time since...

I want to point out a contrarian point of view gained from being in the trenches for over a decade. As with anything or anyone else, take...

Most often in these situations marketers are desperate, and the effort is often accompanied by a deep discount or other incentive that...