In the case I’m referring to, the data simply didn’t exist — or if they did, they were in so many places that it was almost impossible to...

An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing...

I’ve gotten the same email four or five times from different companies. Here’s the full transcript of the most recent version (company...

It’s the most wonderful time of the year! And by that, I mean, conferences are under way for 2016. There’s no doubt — or there shouldn’t...

With pressure to improve efficiencies and hit KPIs, it’s been a no-brainer for marketers to adopt technology and embrace automation. The...

With the rising adoption of machine learning and automation, a human touch becomes more important than ever. Companies that have figured...

All functions within a business are about the customer — from marketing and sales to finance, accounting, R&D (research and development)...

According to a survey of the B2B Technology Marketing Community on LinkedIn, the number one challenge (61 percent) for B2B marketers is...

Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the results of...

With the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt...

In my last article in this series, we covered a lot of ground on what inbound marketing is, the pros and cons and the stages a growing...

There is a good analogy to be made between the health of a website and the health of a human being. If we equate exercise and diet to...

Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to...

During the Interactive Advertising Bureau’s Annual Leadership Meeting last month, David Axelrod, former senior adviser to President...

Since the dawn of web measurement in the late 1990s, digital marketers have been a notoriously analytics-focused bunch, living their...

And you know what that means? It’s time to take a closer look at the role public relations plays within your organization. Why? Because...

data.gov, a platform for open, machine-readable digital data sets. The site, managed and hosted by the US General Services...

As marketers, I’m sure we’ve all heard sayings that are meant to challenge our line of thinking and productivity. You may be asked to...

According to Gartner’s 2015–2016 CMO Spend Survey, digital marketing has moved into the mainstream, with 98 percent of marketers saying...

Fellow marketers, if recent economic headlines are leaving you antsy, if not mildly panicked, you’re not alone. Last year ended on a...