Fahad HApr 29, 20163 min readThinking about ABM? It’s time to put your sales hat onI’ve always been a believer and practitioner of targeted selling strategies, urging sales to focus on their “top 20” accounts versus...
Fahad HApr 25, 20166 min readA new approach to measuring engagement on content-heavy sitesWe don’t usually think of it this way, but e-commerce sites are fairly straightforward to measure and evaluate — at least compared with...
Fahad HApr 22, 20164 min read7 steps to building your client listMaking a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a...
Fahad HApr 22, 20165 min readBeyond breakthrough: 5 secrets of seek and share advertisingWith the proliferation of content and the rise of multi-device, multi-media multi-tasking, it’s harder than ever for ads to break through...
Fahad HMar 25, 20164 min readThe 5 KPIs that define a successful social CMOSo you say you’re a socially savvy marketer — and you’re checking the boxes to ensure that you’re not just talking the talk but walking...
Fahad HMar 24, 20163 min readMarTech Conference: 10 myths martech vendors tellWhy do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing...
Fahad HMar 22, 20163 min readMarTech Conference: Ultimate guide to building a martech stackTravis Wright speaks about building a martech stack at MarTech. Travis Wright, Chief Marketing Technologist for CCP Global, had his work...
Fahad HMar 22, 20168 min readHow using Zapier coupled with Pipedrive revolutionized our lead management processI am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was...
Fahad HMar 21, 20163 min readThe new normal: Changing the dynamics between brands and shoppersThere’s a big gap between what people want and what they experience online. People still see ads follow them around the web featuring...
Fahad HMar 18, 20164 min readHow do you retain clients? Retain your staff.As a client services professional, I spend time thinking about client relationships and the significance of retention. Questions like,...
Fahad HMar 18, 20163 min readCMOs flex IT purchasing muscle, but is that a good thing?There’s been a lot of buzz about the rapidly expanding IT spending power of marketing departments, and specifically, chief marketing...
Fahad HMar 17, 20169 min readHow to build an in-house marketing team for conversion optimizationAs a conversion optimization consultant, my purpose is to help in-house marketers understand and apply the principles of conversion...
Fahad HMar 16, 20163 min readIs it time to “cut the cord” on traditional web analytics? 4 questions to askWhen Coca-Cola set out to up its data management game and learn more about its customers, the company looked to “cut through the digital...
Fahad HMar 16, 20165 min read3 gears of a successful marketing program: Looking beyond email click ratesAfter we exchanged some jokes about the passage of time, he said, “Can I make a confession? I feel like we’re off to a slow start. I...
Fahad HMar 14, 20163 min readMake new friends, but keep the old: 3 opportunities for uncovering revenue from your existing customThe prevailing challenge that anyone, not just marketers, will always run up against is the issue of having to prioritize a seemingly...
Fahad HMar 14, 20163 min readCustomer Service 101: Three things you can do today to win over your customersEveryone wants to deliver exceptional customer service. However, wanting to do so and actually achieving it are two entirely different...
Fahad HMar 11, 20169 min read8 simple tweaks to make your OK product shine onlineMaybe you’ve been there. Your product is out there, and it’s okay. It’s not great, and it’s not the best one available — although it’s...
Fahad HMar 11, 20164 min readLessons from the sports world: How all marketers can drive “fanatic” brand engagementI’m often asked which industries are experiencing the most growth within their marketing departments, or even which sectors are most open...
Fahad HMar 10, 20164 min read4 tips to break into the C-suite and become a chief marketing technology officerAs tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the...
Fahad HMar 9, 20164 min read5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans“It was the best of times, it was the worst of times.” While this quote was made famous in the 19th century, perhaps no truer words can...
