Can you tell me about your best customer’s buying habits? Or maybe how long your average customer goes between purchases? Or which...

If you’re a fan of “House of Cards,” you know what a plot twist Pollyhop was in season four (and if you’re not caught up, SPOILER...

For marketers, customer journey analysis often results in accidental narcissism. Analytics are supposed to illuminate our blind spots,...

The older I get, the more cynical I become about politics. And I’m not alone. The percentage of Americans who trust the federal...

Of all the tricks in the predictive analytics bag, purchase intent can be one of the most exciting, mostly because in the digital world,...

Remember the year of mobile? (Could have been 2013, 2014 or 2015, depending on how early an adopter you were.) Well, 2016 is most...

As a bonus: It’s free. GA offers excellent reports that provide an overview of key metrics for a particular period. But the...

Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the...

For marketers, the mandate to drive revenue has led to an explosion of analytics solutions. There’s a dashboard for virtually every...

As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to...

For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically,...

Marketing automation software (MAS) is all the rage among B2B marketers. Frost & Sullivan predicted the MAS sector will expand by a...

But, of course, customers don’t only live online (not even Millennials!). At SMX West in San Jose, California, this year, two industry...

So you say you’re a socially savvy marketer — and you’re checking the boxes to ensure that you’re not just talking the talk but walking...

When Coca-Cola set out to up its data management game and learn more about its customers, the company looked to “cut through the digital...

Even in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours in the day...

In the case I’m referring to, the data simply didn’t exist — or if they did, they were in so many places that it was almost impossible to...

Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the results of...

data.gov, a platform for open, machine-readable digital data sets. The site, managed and hosted by the US General Services...

When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate percentage or some other...