Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the...

deployment of analytics on your sites and apps is certainly a lot of work in and of itself. Over the years, the vast majority of the...

The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the...

Last-click attribution marketers cringe when they think of Facebook Ads Manager’s reporting. The closest you can get to last-click...

greatest percentage of retail transactions. Why? Many consumers enjoy and prefer the hands-on and face-to-face experience that...

IB Photography / Shutterstock.com If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of...

seven different devices, and the average person within that household uses about half of them. As a marketer, you want to have...

Before tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...

State of Digital Marketing Analytics in the Top 1000 Online Retailers” report showed that just 18 percent of the retailers ranked number...

cheap behavioral data will fundamentally change the way we do online marketing. How would this look for something as straightforward as...

Getting to know customers and prospects on a personal level is the only way marketers can truly understand what will be relevant to them,...

In Google’s early days — when online marketing was still a novelty avoided by most large advertisers — then-CEO Eric Schmidt acerbically...

In 2012, my agency, Conversion Sciences, completed an eye-tracking study of video. To complete that study, we sought 25 random...

Last year at this time, an impressive group of data and analytics industry specialists answered a single question in preparation for the...

How will you create heart-stopping, memorable experiences that will win over your digitally sophisticated customers? The same customers...

Intuitive — Your marketing decisions aren’t data-based; intuition drives them. Inspired — You value data and consider it in some way,...

holiday season is upon us, and with that comes the usual cycle of overindulging at the dinner table, followed by New Year’s resolutions...

data-driven marketing. This may seem simple, but many B2B marketers face a data dilemma: either they lack the data they need to make...

Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused on...

The challenge of actually activating your data for a competitive advantage is often thought of as a technical problem: If only we had...