Social data doesn’t prove social success. And yet most marketers use engagement as their top social metric. Social data does offer vital...

If you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are...

the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean...

“We officially launched our self serve AI for DBM TrueView a couple weeks ago . . . All of our clients are currently seeing a 50-70%...

But it’s critical that marketing and analytics professionals start to examine one of the last vestiges of old-school analytics: reporting...

losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the...

As someone who’s grown up in the world of digital marketing, I’ve kept my eye on the evolution of mobile and digital metrics and how they...

In some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you...

The ongoing drumbeat to prove ROI has led many agencies to start using attribution models to measure digital, but the outputs from...

holiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact,...

To help address this challenge, we turn to attribution tools and technologies, which leverage vast data sets and methodologies that allow...

But the alternative is to simply be a follower. If you’ve been working to change the way your organization does advertising and...

In this article, we’ll compare advertising audiences to the different groups of people you could invite and show you how to use this...

For the greater part of the modern era, data in organizations has only been readily available to two privileged groups: executives who...

Every company that sells online goes through several stages of thought to answer this question. On the data side, perhaps they initially...

In many cases, your content and landing pages that get social traffic have a clear success metric: conversion. You want to know if...

For retailers, popular KPIs include Conversion Rate, Average Order Value and Customer Lifetime Value. KPIs only make up a tiny percentage...

digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards...

Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to learn how you...

I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of all marketing team activities: demand...