If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, while just shooting out a...

The customer lifecycle refers to the milestones in a common path that most consumers tend to follow over the course of their relationship...

If you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward...

This was something I used when I was just starting out, and it was responsible for more than half the appointments on my calendar....

We are already well into 2015, but many marketers are still refining their plans for the year. I’m beginning to hear several common...

“Who created your email strategy?” is an interesting question. I’ve worked with a lot of organizations that have been sending email...

In this article, we’ll cover a topic that’s beginning to finally gain steam in the modern tech-marketing world (but, in fact, has been...

If you run any kind of online business, the concept of email marketing probably doesn’t seem all that difficult. You just type up your...

In late 2014, Google announced “Inbox by Google,” update to the nearly ten-year-old Gmail interface that is essentially a re-imagined...

Consumers are inundated with emails — and as inboxes grow crowded, clicks and engagement decline. This makes personalization more...

Last month, I explored some of the most innovatively-designed emails of 2014, which included sliding carousels, videos, progressive...

Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through...

For many marketers, the success of any campaign is determined simply by the bottom line: expenses of the campaign vs. revenues generated....

Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving...

recent BIA/Kelsey study found that U.S. corporate spending on social media advertising topped $5.1 billion in 2013, and researchers...

At my company, Message Systems, we’ve had the good fortune to work with clients that are among the most effective industry experts at...

By Kevin Mandeville, Content Designer at Litmus, @kevingotbounce Recently, our company sent the launch email for The Email Design...

Google just transformed the inbox again with Gmail Grid View that turns the Promotions tab into a visual shopping mall of marketing...

The new year is upon us — and there is no better time than the start of the year to review your email marketing campaigns and make...

The last two months of the year bring an increase in email frequency as retailers try to drive revenue during the busiest shopping season...