“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the top of the...

Love it or hate it, email is at the heart of many business relationships, and it is one of the main tools marketers use to develop and...

2015 is the Year of Mobile. Just like 2014 was … and 2013 … and 2012 … It’s become a bit of a joke, really. But what’s not funny is that...

Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you — every day, 24/7 — on autopilot....

Email marketing remains a vital channel in driving e-commerce orders, representing 16% of orders as of June 2015, up a percentage point...

In my last column, I spoke a bit about achieving the best results for your email program through testing. Now, let’s take a deeper dive...

The future of email will be live content. First-party data will be the key differentiator in driving results, so the latency of today’s...

Social sharing gets a lot of attention — in large part, because it’s relatively easy to measure — but the all but invisible email forward...

The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are...

It’s common knowledge these days that emails you send could be opened anywhere and at any time. I’m sure you’ve seen plenty of stats...

We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Google updated its algorithm to reward mobile-friendly...

If you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire list each day, week...

In my last column, I discussed the importance of list size and deliverability and how that impacts reach and engagement. The other...

Of the many challenges facing email marketers, one of the first hurdles to overcome is growing your list and maintaining it moving...

Email is the clear leader of the pack in the online marketing world. With its high engagement rate and ROI, email is an obvious marketing...

Some of the most visited websites in the world are blogs – Mashable, Lifehacker, Huffington Post, and so on. These websites drive...

As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your...

Now that you have identified brand influencers and defined rewards packages, how do you maintain engagement beyond the initial...

The star of the 2012 presidential campaign and election wasn’t Barack Obama, but rather his email marketing strategy, which purportedly...

Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry...