The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For Presi
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the top of the...
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How To Use Video To Enhance Your Email Marketing Campaigns
Love it or hate it, email is at the heart of many business relationships, and it is one of the main tools marketers use to develop and...
The 5 Levels Of Mobile-Friendly Email Design: Time To Graduate
2015 is the Year of Mobile. Just like 2014 was … and 2013 … and 2012 … It’s become a bit of a joke, really. But what’s not funny is that...
How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1)
Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you — every day, 24/7 — on autopilot....
5 Tips For Retailers To Up Their Email Promotions Strategies
Email marketing remains a vital channel in driving e-commerce orders, representing 16% of orders as of June 2015, up a percentage point...
For Potent Email Campaigns, Timing Is Everything
In my last column, I spoke a bit about achieving the best results for your email program through testing. Now, let’s take a deeper dive...
Planning Email For When It’s Seen, Not When It’s Sent
The future of email will be live content. First-party data will be the key differentiator in driving results, so the latency of today’s...
5 Secrets To Getting Subscribers To Forward Your Emails
Social sharing gets a lot of attention — in large part, because it’s relatively easy to measure — but the all but invisible email forward...
Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are...
How To Stay Relevant When Your Email Subscribers Are Always On The Move
It’s common knowledge these days that emails you send could be opened anywhere and at any time. I’m sure you’ve seen plenty of stats...
How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace
We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Google updated its algorithm to reward mobile-friendly...
Getting Started With Email Testing
If you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire list each day, week...
Email Frequency Matters For Path To The White House
In my last column, I discussed the importance of list size and deliverability and how that impacts reach and engagement. The other...
Quick Tips To Grow And Maintain A Healthy Email List
Of the many challenges facing email marketers, one of the first hurdles to overcome is growing your list and maintaining it moving...
3 Simple Methods For Obtaining Email Address Leads, Guaranteed To Work In Any Industry
Email is the clear leader of the pack in the online marketing world. With its high engagement rate and ROI, email is an obvious marketing...
Bloggers Need To Learn To Love Email: Top Tactics And Ideas
Some of the most visited websites in the world are blogs – Mashable, Lifehacker, Huffington Post, and so on. These websites drive...
5 Keys To Improving Your A/B Tests
As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your...
The Cost Of Keeping A Brand Advocate Onboard And Engaged
Now that you have identified brand influencers and defined rewards packages, how do you maintain engagement beyond the initial...
Why These Email Marketing Tactics Are Important For The Presidential Campaigns (And Your Email Campa
The star of the 2012 presidential campaign and election wasn’t Barack Obama, but rather his email marketing strategy, which purportedly...
We Surveyed 1200 People To Learn How To Increase Email Effectiveness
Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry...
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