If you’re an experienced marketer, then you probably understand the difference between “marketing” and “selling.” Far too often, business...

We hear it all the time: Marketing must be personalized to drive engagement and keep people engaged. True. But what does that really...

Email offers the best return on investment when compared with every other digital discipline, with 68 percent of marketers surveyed by...

A/B testing is a familiar tactic to most marketers, and for good reason. Testing every aspect of your email, from the subject line to the...

machine learning and automation. Litmus (my employer) recently asked more than 1,100 marketers: “Will machine learning, AI, and...

The internet has certainly changed our landscape of communication. It has provided ample opportunity for entrepreneurs to pursue a life...

At first glance, Facebook’s new reaction emoji might look just whimsical or downright silly. It seems like a step too far to ask users to...

Debby Wong / Shutterstock.com It started in 2012 with an innocuous subject line: “I’m going on the road.” What followed was a marketing...

But if you think the practical applications of immersive VR experiences are limited to movies and video games, you couldn’t be more...

In honor of Leap Day this month, Litmus (my employer) asked 20 email experts about their vision for the channel in the year 2020, which...

Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to...

Every company has digital marketing challenges that are unique to their industry, their selling model (direct to...

Brand is one of the most important things for a marketer to consider, and as engagement strategies continue to evolve, it’s very...

Email has long had a reputation as a highly trackable channel. Marketers love it because you can see a subscriber open an email, click on...

A very long time ago — at least in “Technology Time,” where huge leaps of evolution can seem to happen practically overnight — businesses...

It’s a new year, and predictions abound. I’m not interested in passively waiting to see if they come true; I’d rather take the “make it...

’Tis the season for predictions, so let’s get to it. Here are my top seven predictions for what will happen in the world of email...

One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For many,...

At SendGrid (my employer), we believe in the power of preparation, so we have developed what we call the “email marketing workout,” a...

global deliverability declined to 79 percent. While the problem of reaching the inbox is old, the good news is that marketers have many...