Subject line: When can we catch up? Hi [First Name], We’ve never met. In fact, you’ve never visited our company’s site, given us your...

Marketers rely on key performance indicators (KPIs) to prove their value to the business. And email is a key driver of those metrics,...

Every email marketer’s goal is to deliver engaging messages to the people who are actually interested in receiving them. And while that’s...

Last month, reports surfaced that Google and Microsoft this year plan to update their policies related to DMARC (Domain-based Message...

The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer...

During the Internet Era, we’ve changed the rules of marketing a lot — and it hasn’t all been in the scrappy upstart way. A huge part of...

But this is just the starting point of email marketing. You need to garner the trust of your prospects if you ever expect them to buy...

To start, it’s important to understand how blacklists work. Most blacklists use a so-called “spam trap,” email addresses that are used to...

most effective medium to generate revenue, converting better than social media, search engine optimization and pay-per-click advertising....

It’s not that retail banks don’t use email. In fact, most banks are very good at it and have tight operational controls over the channel....

Email is one of the best ways for candidates to raise funds throughout the 2016 election cycle. However, inboxes are more crowded than...

Recently, I took a look at the most effective marketing campaigns for Mother’s Day and was surprised by some of the things I found —...

Everyone with an email inbox knows that there are a lot of people vying for our attention. Every day, I get hundreds of emails. A few of...

tested and proven to garner the highest return on investment of any medium on the web; however, building a responsive list of subscribers...

When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US (email registration required),...

according to eMarketer. Your prospects and customers are not all the same. Some of them are looking to achieve a specific goal, while...

It’s no secret why marketers rely on and continue to invest in email. In 2015, there were more than 4.35 billion email accounts and...

Former Speaker of the House and veteran Boston politician Tip O’Neill famously said, “All politics is local.” Whether stumping for votes...

Big data equals slow data Customer data is the fuel that drives effective marketing campaigns. In the world of big data, conventional...

Most of the report’s findings (email registration required) serve simply to raise questions about whether a brand should consider...