said at Dreamforce in 2013. As a huge fan of email, I remember being kind of offended on behalf of email and thinking, “Anyone who says...

holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to...

Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic and revenue isn’t a slam dunk. Timing is...

during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide...

As we approach the New Year, let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to focus...

Believe it or not, email as a service exists. And for the right brands, it’s opening the door to opportunities that bridge the gap...

Email delivery is a moving target, and each aspect of the campaign deserves the same attention to ensure maximum deliverability and ROI....

For email marketers to be successful, they must meet or exceed these expectations, which can be measured by a set of success metrics and...

email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when...

The email was simple and elegant and consisted of just five words: “Happy with your WestJet Trip?” Below the text were oversized images...

highest return on investment of any channel. Both email marketing and social media have their strengths and benefits, and marketers need...

Here are my favorite quotes from The Email Design Conference and my take on their deeper meanings: “The time when emails had to be...

Optimizing your inbound marketing regimen for lead generation is no easy task for marketers. Doing so requires creating compelling...

First, the limitations of email standards and client software mean we don’t often get to push the envelope, technically speaking....

deliverability is a core issue. It’s commonly known that when you send an email, it doesn’t always reach the intended recipient. Between...

email still generates some of the best bang for the buck. While email is a top generator of marketing dollars, far too many people take a...

Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When...

When done right, an automated email is like a breath of fresh air in the inbox. It’s relevant, personalized and timely — everything your...

out of the water. Now, talk of augmented reality is everywhere, especially in branding and marketing circles. Pokémon Go is not the first...

according to Adobe. Marketers have the opportunity to capitalize on the amount of time millennials spend reading their emails and...