hyper-personalization.” Yes, the sought-after email “segment of one,” the email marketer’s Holy Grail — the perfect email campaign. Call...

Still, study after study shows marketers are still stuck on the ground floor of the data building. Maybe we’re too focused on...

Working in and around email can get chaotic and stressful. Some people thrive on the excitement of the pace, while others find it...

It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing an email list...

about eight years, email marketing has been around for nearly 40 years. So, how has email marketing beaten the odds, even when critics...

Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone’s inbox isn’t always the...

Email and social media are two completely different beasts and could serve two separate purposes in your overall strategy. To narrow your...

significant opportunities for sellers. When implemented with skill, email marketing has the power to create a highly targeted tribe of...

I was reminded of this on a recent trip to Las Vegas, when I stayed at the Venetian. The morning I left, I received an email saying that...

decline in retail storefront occupancy rates. The consumer shift to online shopping is prompting retail marketers to start providing...

integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right...

Only a few are consistently getting it right, and among these brands, in my opinion, are Uber, eBay and REI (disclosure: Uber and eBay...

We all know it’s not that simple. At Yes Lifecycle Marketing, my employer, our latest research shows that all email offers aren’t created...

With recipients’ inboxes becoming increasingly inundated with marketing emails, this should come as no surprise. As the volume of email...

over $365 million in investment across a broad range of email-centric companies. In 2016, we saw a flurry of funding events, exits,...

Email marketing is a prime target for innovation in 2017 Marketing innovation is a top priority for marketers this year, according to...

I’ve written before about the dreaded blacklist and how to decrease your risk of getting blacklisted from the inbox. Getting blacklisted...

With the US government currently imposing gag orders on research and coining terms like “alternative facts” to try to justify their...

Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to...

were all the rage last year are already standard practice. Marketers always need to look ahead and be prepared for what’s to come, so...