Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer...

Here’s why. A recent report from The Radicati Group reports 124 business emails are sent a day! That number is slightly smaller for...

More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending...

The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s...

And every year, I get disappointed. That ol’ Christmas letdown continues Once again, I’m seeing the same old stuff in my inbox. The same...

Like it or not, email deliverability can make or break your brand’s email marketing strategy. And now that Google is in the driver’s...

The reason? US marketers report a median ROI of 122 percent from email communications — more than four times higher than that of social...

Every marketer needs to consider including images across their media, and email is no different. There is, however, a big caveat for...

What does the rest of the marketing world do while their retail peers go crazy? If your company’s bottom line doesn’t depend on the...

holiday season is upon us, and the retail landscape is changing yet again. While the traditional holiday season has always been a cash...

Buying email lists is one. Sending at an aggressive pace is another. But one email marketing practice in particular is still used because...

That was three years ago, though. I’m a full-time Texan now. So, you can imagine my surprise to open my inbox one day and see an email...

There is a simple answer to that admittedly complex question: Just ask your audience. The best way to ask your audience is with the...

released iOS 11 last month, bringing quite a few changes to Apple Mail. Because there are currently more iPhone users in the US than ever...

Typically, when a recipient doesn’t read an email, one of two things has usually taken place: The reader is not interested in the...

“Should we use a ‘do-not-reply’ address as our ‘from’ address?” this marketer wondered. “We want people to use our reply form, not just...

In the context of email, I am often focused on the core technology platforms, the emerging email innovation ecosystem and the raw...

During the last holiday season, my employer tracked almost 8 billion emails and found that brands sent 14.5 percent (registration...

@SmugJourno on Twitter to see that). A positive relationship between your outreach team and key influencers is essential in getting your...

Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously,...