programmatic digital advertising, the notion of automation and more precise, relevant targeting was mostly embraced by the performance...

“Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first...

Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s...

The programmatic display space is full of technological acronyms these days. In this column, I’ll explain the role of one of them — the...

It’s completely understandable why this happens. The technology is what allows marketers to get their message out on a scale once thought...

In 1994, the Robot Exclusion Protocol was established as a voluntary system for webmasters to control which robots could access which...

These past few weeks, there has been much controversy and commentary on ad blocking, and a good majority think it’s unethical. It’s...

viewability, and publishers are starting to adapt their businesses to accommodate this trend. Some high-profile media companies have...

Much has been written over the past several years about the battle that traditional publishers have fought to adapt their business models...

Consumers today, especially Millennial generation consumers, have signaled to advertisers that they are willing to trade certain levels...

Mobile, wearables, interactive TV and other sexy visions of the future are dominating industry headlines right now. However, if a...

It’s no secret that global e-commerce is growing rapidly. Current e-commerce statistics state that 40 percent of worldwide Internet users...

The number of jokes I can make about trying to fit something large into a small space … When it comes to advertising in mobile...

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a...

Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message,...

The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...

Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising...

To get the most out of your Facebook campaigns, you need to devote time to evaluating their performance — not just after they’ve finished...

It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode...