
Is That A Fact? 5 Principles For Proving That Digital Advertising Works
“Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first...

Millennial Marketing: Getting Their Attention Through Intent
Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s...

What CMOs Need To Know About Demand Side Platforms (DSPs)
The programmatic display space is full of technological acronyms these days. In this column, I’ll explain the role of one of them — the...

The Right Tools Are Critical, But You Can’t Forget The Content!
It’s completely understandable why this happens. The technology is what allows marketers to get their message out on a scale once thought...

A Proposed Protocol For Ethical Ad Blocking
In 1994, the Robot Exclusion Protocol was established as a voluntary system for webmasters to control which robots could access which...

The Ad-Blocking Holiday Diet
These past few weeks, there has been much controversy and commentary on ad blocking, and a good majority think it’s unethical. It’s...

Engagement Vs. Monetization: How Small Media Companies Can Walk The Fine Line
viewability, and publishers are starting to adapt their businesses to accommodate this trend. Some high-profile media companies have...

The Golden Path To Programmatic Premium
Much has been written over the past several years about the battle that traditional publishers have fought to adapt their business models...

Knowing When To Retarget (And What Data To Bank It On)
Consumers today, especially Millennial generation consumers, have signaled to advertisers that they are willing to trade certain levels...

Why Learnings From The ‘90s Banner Ad Still Apply Today
Mobile, wearables, interactive TV and other sexy visions of the future are dominating industry headlines right now. However, if a...

Borderless E-Commerce: Enter New Markets With Ease
It’s no secret that global e-commerce is growing rapidly. Current e-commerce statistics state that 40 percent of worldwide Internet users...

Succeeding In Mobile Display Advertising: Little Messages That Pack A Big Punch
The number of jokes I can make about trying to fit something large into a small space … When it comes to advertising in mobile...

One Tech Stack To Rule Them All: Potential Programmatic Pitfalls
Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

How To Get Started With LinkedIn Paid Ads
There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a...

How To Create Fatigue-Proof Retargeting Ads
Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message,...

5 Ways To Evaluate The Quality Of Audience Data
The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...

How To Create & Use Facebook Custom Audiences
Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising...

How To Optimize Facebook Campaigns For Peak Performance
To get the most out of your Facebook campaigns, you need to devote time to evaluating their performance — not just after they’ve finished...

Simple Tips For Writing Effective Facebook Ad Copy
It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode...