A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the...

If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing...

Marketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate,...

Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One of the...

Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from people describing the display advertising...

The current US presidential campaign has been one of the most fascinating and unusual episodes in electoral politics in a very long time,...

Thinking back to old-school newspaper editors, this idea of relationship building was at the core of their work. The same goes for...

Facebook recently announced that its efforts to build a demand-side platform (DSP) leveraging its Atlas and LiveRail technologies had not...

Most people have heard of the Trojan War. But if you haven’t, the famous story surrounding the war goes something like this… The Greeks...

In essence, just like many of the middle class in this country are shouting their frustration with the government through the vessel of...

With the proliferation of content and the rise of multimedia tasking, it’s harder than ever for ads to break through to viewers....

“Look at me, Judy,” I blurted out with exasperation at my 13-year-old daughter, trying to get her undivided attention. It was nearing 10...

Last week, the Association of National Advertisers (ANA) and White Ops, a leading digital ad fraud detection and prevention service, put...

The Chinese New Year is quickly approaching, and I am always curious to learn what the next 12 months might have in store based on...

What is scarcity, and why does it matter, anyway? It’s how Uber gets you to pay more for a car in a rainstorm when everyone else in the...

Two weeks ago, the Federal Trade Commission issued a long “enforcement policy statement” on native advertising. If you want to read all...

With 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots in...

Now that the year is winding down, I’ve taken some time to look back to see how these predictions played out and consider how the year...

display advertising. The average click-through rate for display ads is 0.06 percent, according to DoubleClick. That’s fewer than one out...

As the year comes to a close, I can’t help but think about all of the changes that have taken place over the past 12 months in our...