After reading Google’s report that 56 percent of digital ads marketers paid for never had a prayer of being seen by an actual consumer,...

The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big...

In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the ones that...

According to a Millward Brown survey exploring video — the ad format of the moment — 41 percent of respondents are receptive to ads...

When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy of...

As at any major consumer brand at the time, those of us on the digital team wanted a bigger slice of the marketing budget pie. “More...

Six of one, half a dozen of the other? If you can’t distinguish between multichannel and omnichannel, don’t be embarrassed. A lot of...

Spoiled for choice Don’t get me wrong. I love data as much as the next digital media and advertising guy, but I am growing increasingly...

report in 2015 to demystify the world of fraudulent advertising online. They listed 16 versions of ad fraud including: non-browser user...

I hope to keep you learning, thinking and improving so you can hit marketing home runs and get the raises and promotions you deserve. So...

Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is imbued with...

adopt personal marketing. I define personal marketing as the ability within a programmatic media-buying context to customize audience...

You spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the screen on...

Gil C / Shutterstock.com A few weeks ago, at the Cannes Lions International Festival of Creativity, attendees buzzed about Grand Prix...

Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and thriving, and its future is as...

In an article published by Fortune Magazine in September 2015, 27 percent of Chinese shoppers said they draw inspiration for fashion and...

Programmatic advertising already accounts for nearly 60 percent of US digital display ad spending, according to a recent eMarketer...

programmatic buying. Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let me give...

It’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile...

$12 billion in US ad revenue by 2020. Juniper Research reports ad-blocking software could cost digital publishers over $27 billion by...