better CTR (click-through rate) and higher leads. Native advertising has been used for years, but not all advertisers and marketers are...

The best an agency can do, for now, is keep this percentage as low as possible. The current accepted benchmark of around 10 to 15 percent...

programmatic display can be quite complex regardless of which DSP (demand-side platform) you use to execute your buys. For many years,...

Arguably, finding the perfect blend of messaging, channel and context to optimize your activity has never been easier. Today, technology...

Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media...

And it happened. Voices and viewpoints exploded in the form of websites, podcasts, YouTube channels and more. The long tail of the...

But wait. Was Edelman inbound or not? Hard to say. A replay review will determine if the call stands and the Patriots win — or if the...

Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who...

brand safety is a big concern for most businesses. No brand wants its products associated with hate speech, porn or extreme politics,...

Recently in my opening remarks at The 614 Group’s Brand Safety Summit, I pointed out that while Donald Trump claims the media hates him,...

Hey ______,  Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached....

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is...

“In an information-rich world,” he said, “the wealth of information means a dearth of something else: a scarcity of whatever it is that...

As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame it on the eggnog.) Looking back, this was a big year for...

IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.” And...

Fake news has been dominating the post-election political conversation in recent days. However, while the focus on fake news has been...

With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportunity to cast doubt on the...

native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native...

Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the...

“So what does this mean for advertising creativity?“ I had been presenting the “MAdTech” mash-up — the intersection of media, advertising...