The brand safety problem is bigger than the news cycle — and so are the solutions
yanking their ads from YouTube earlier this year (what amounted to 5 percent of its total advertisers), all corners of the digital...
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The future (and present) of programmatic TV
Regardless of exactly when, it seems inevitable that all TV will eventually be bought programmatically. Traditional TV advertising has...
Publishers: Tell your users what they’re getting out of viewing ads
27 percent since the beginning of 2017, the fact that publishers such as The Guardian have removed their inventory from the platform...
Ad fraud detection: A guide for marketers
Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is...
4 reasons why digital context matters
“I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain...
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue
programmatic advertising, there have been many evolutions. If Programmatic 1.0 was best represented by companies using the Right Media...
Why it’s more vital than ever to get display measurement right
A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and...
When is a native ad not native? Understanding it’s all about context
“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...
Are you grateful for digital? Part 2: Q&A
column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our...
Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
But in today’s dynamic — and often highly confusing — media environment, “who” needs to be considered in terms broader than its classic...
My advice to Google and Facebook on brand safety
What do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major...
Digital advertising’s perverse incentives
In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker...
What you need to know about compliance in the affiliate marketing industry
With evolving laws and policies from the Federal Trade Commission, networks need to ensure that their programs are aligned with federal...
Where does your programmatic spend go?
I’m sharing this partly in response to the recent headline that “60 percent of programmatic spend is wasted.” Undoubtedly there are...
How to keep your brand message from being hijacked by surrounding content
pulling millions of dollars in marketing budget from YouTube after an investigation revealed that ads were appearing adjacent to...
The Brand Safety Industrial Complex: Does anyone benefit from making things safer?
Fifty-six years ago, President Eisenhower warned that the “military-industrial complex” was creating a “disastrous rise of misplaced...
Are you grateful for digital?
And because we can get things done quickly, it’s also the worst. The world expects things to be done quickly — and all the while, we’re...
Header bidding: What marketers need to know
In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...
A digital marketing CEO’s prescription to cure advertising fraud
hit a fever pitch. We see marketers increasingly demanding accountability for their digital media spends and looking for transparent and...
Publishers must start proactively fighting fraud and non-human traffic
$8.2 billion each year, according to the Interactive Advertising Bureau. So what is the industry doing to address this massive crime? To...
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