tailor the page that people see after clicking on your ad to your target audience and actual ad content. Unfortunately, while there are a...

There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close...

Audience data is key to a good PPC (pay-per-click) strategy, and it can be collected from multiple channels. Someone watching or liking...

pull the plug on its controversial “First Click Free” policy was inevitable, following The Wall Street Journal’s decision to boycott the...

brand-safety KPI has the potential to benefit players on all sides of the advertising ecosystem by tracking brand safety at the campaign...

General Data Protection Regulation. The impending GDPR brings about new data protection rules, heralding an unprecedented level of...

Programmatic has changed that. Today, it’s the media agency that guides the campaign, that draws the resources and sets the agenda. The...

Still, the power of an advertisement is diminished when the consumer realizes it is an ad. When Peyton Manning won the Super Bowl in...

Ad blockers have already had a huge impact on the digital landscape. This impact could only grow larger if the popularity of blocking ads...

backlash against fraud, waste and abuse in digital. While welcome, this development is long past due and may be too late. As Forbes noted...

The news over the last several weeks and months has highlighted how the Russian government engaged in a multiplatform social media,...

The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and...

I recently finished a campaign audit for a client who spent tens of thousands of dollars advertising on the Google Display Network (GDN)....

So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of...

A major plus for this kind of advertising is that it’s been largely immune from many major issues affecting other forms of digital...

Ads ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and...

We are witnessing the maturation of a generation born with the world at their fingertips — one that is far more demanding of publishers...

32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to...

The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending...

When it comes to digital marketing, efficiency is the name of the game. You’re busy, and there’s a never-ending task list filled with...