It’s a little-known but impressive fact: Despite the rise and seeming ubiquity of e-commerce, a stunning 90 percent of consumer purchases...

Content marketers can learn a lot about engagement and community building from Reddit’s AMAs. To date, the /iAMA (I Am A) subreddit has...

I know what you’re thinking: Doesn’t repurposing old content go against all content marketing advice? You’re right to be concerned....

I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your life,...

e X p o s e / Shutterstock.com Your school needs content marketing. In fact, it relies on it. It has done it for years; it’s just never...

It may not technically be the new year, but for anyone who’s ever attended school, the annual September entry into fall — and a new...

Sorry to say, I’m not here to tell you that’s wrong: It is hard, and it does take time. But that doesn’t mean content marketing doesn’t...

According to my research, corroborated by other studies, while virtually every company is now practicing content marketing, a full 70...

If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s not a red flag to you,...

Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the...

So you wrote a blog post. In fact, you think you wrote a pretty fantastic blog post — a post that required putting in extra research time...

Content marketing continues to be one of the most hyped — and most misunderstood — elements of digital marketing. Many imagine that it...

The play button is quickly becoming the most compelling call-to-action on the Web. Odds are you’ve been drawn in by that shiny triangle...

For many businesses, it’s hard to have a little fun in the workplace. I’ve worked with clients who take themselves far too seriously. And...

Content marketing is hard. But it doesn’t have to be boring. Lately I’ve been trying my hand at testing smart little tactics — or what I...

In his recent post about the evolving agency ecosystem, Marketing Land columnist Paul Roetzer said, “Agencies are thriving because the...

As much as we’d like to create videos just to entertain people and make them laugh, at some point, your boss is going to ask what your...

Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one...

No, really. Let’s… The green, fresh delicious mush that we all crave — that dissolves in our mouth and is the perfect companion to the...

Content marketing is a tough sell for many businesses. Why? Because it isn’t a quick win. It takes time, effort, and serious persistence...