People love a good story. In fact, we’re wired for it — literally. Research shows that our brains become more active when we engage in a...

The first rule of content marketing is to drive traffic to your blog. From there, the idea is to convert at least some of that traffic...

When it comes to creating engaging video content and optimizing the connection with your target demographic, brands need to have a clear...

Most professionals reach a point in life where, even if you don’t have kids yourself, close friends unleash their recent college graduate...

Debby Wong / Shutterstock.com It started in 2012 with an innocuous subject line: “I’m going on the road.” What followed was a marketing...

Spring is one of my favorite seasons. You see, I live in Phoenix, so spring in my mind is equal to 70-degree days, lots of sunshine and...

Most marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, the elusive 15 minutes of...

We picked seven brands that were in just about every publisher’s newsfeed between February 2015 and February 2016 to analyze the impact...

With the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt...

We’ve previously discussed how to conduct a content audit. Part of that process is to perform a gap analysis, a rather fancy-pants way of...

Let’s start with a story… You sit down to create a piece of content for your upcoming blog, and you draw a blank. You stare at the...

Social media feeds are whizzing by at rapid rates, so you don’t need me to tell you that quality content is one of the most crucial parts...

If you’re like me, you may have asked yourself, “What’s the ideal staffing mix for my content marketing team?” or “Who do I really need...

Many marketers looking to incorporate influencer outreach as part of a content promotion plan make the mistake of choosing influencers...

Affiliate marketing has been a long-standing monetization strategy on the web. But can publishers and business owners still find revenue...

When I conducted a substantive survey of marketers and asked them what their biggest content marketing needs were, two responses tied for...

When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard...

When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether...

Photo by Christopher Macsurak and used under a Creative Commons license. Marketing is a lot like fashion. For both industries, now is the...

Whether you’re the type of person who likes to make steadfast resolutions every January 1 or you prefer to keep your goals loose, we...