Fahad HJul 25, 20165 min readThe missing link in your content promotion strategyWhoever told you content marketing is about creating great content… well, they lied to you. Kind of. Content marketing is definitely all...
Fahad HJul 22, 20164 min readWho should create your content?There are many options, and often, different departments have varying goals and agendas. Sometimes brand teams speak about their brand...
Fahad HJul 20, 20164 min readWhat do employers look for in a content marketer?The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for...
Fahad HJul 5, 20164 min readScaling content marketing to a global levelEnterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly...
Fahad HJun 30, 20165 min readWhy your content marketing program could be failingAs your company’s content architect, it’s important to understand the five basic steps of producing digital content that can succeed....
Fahad HJun 27, 20164 min readThe “meta” content formatting cheat sheet guideEvery day, sometimes multiple times a day, I find myself editing content. I comment on, add to, subtract from, redline, revise or...
Fahad HJun 22, 20164 min readThe science of viral content: Why certain emotions ignite social engagementNew research suggests that it’s not just individual emotions, such as surprise or anger, that spur high levels of engagement needed to...
Fahad HJun 10, 20163 min readThe 8 biggest myths about guest postingTo date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The...
Fahad HJun 7, 20163 min readContent marketing and the silo issueOnce upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up...
Fahad HJun 1, 20167 min readWhy the blog post is killing the press releasehow social and mobile are completely changing the traditional desktop, website and content experience, it’s time to rethink the press...
Fahad HMay 27, 20163 min readStop fearing failure and be brave in your content marketing programcontent marketing efforts. I had the opportunity to speak at SMX London last week, and it was wonderful. I had the chance to talk with...
Fahad HMay 25, 20163 min readSurprising lessons from BuzzFeed’s most popular contentIt turns out success on BuzzFeed requires more than kitten GIFs paired with minimal text. My team at Fractl used BuzzSumo to analyze the...
Fahad HMay 20, 20163 min readGuarantee your marketing automation success with persona-based contentIf you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered,...
Fahad HMay 18, 20163 min readHow to understand the value of content and measure digital emotionMeasuring emotional engagement and understanding the value of content requires access to qualitative data and deeper audience insights...
Fahad HMay 10, 20163 min readThe morality clause in digital marketingThe issue is a constant one, of course, and hardly limited to digital, but nothing brings it into sharp relief quite like an election...
Fahad HMay 5, 20165 min read13 content marketing metrics to track for optimum conversionsThis applies to content marketing, as well. Without measuring the performance of your content, you can’t really tell whether your...
Fahad HMay 3, 20166 min readShould you move your blog to Medium or Facebook? The post dot-com era for contentThese are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing? Whatever it is, it’s definitely going to...
Fahad HMay 2, 20164 min readShow, don’t tell: How to inspire your customers to create and share on-brand user-generated contentHow many times have you checked Facebook today? What about Twitter, Instagram or any other social channel? If you’re anything like 71...
Fahad HApr 27, 20164 min readHit more content marketing home runs with these 4 lessons from 300+ campaignsContent marketing results are similar to baseball stats. Over a career, a player will hit a combination of base hits and home runs, and...
Fahad HApr 26, 20163 min read3 techniques to keep your content from being ignoredThe days of vintage advertisements, where glitzy sales techniques were employed to get new buyers, is long gone. The campaigns from the...
