The missing link in your content promotion strategy
Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. Content marketing is definitely all...
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Who should create your content?
There are many options, and often, different departments have varying goals and agendas. Sometimes brand teams speak about their brand...
What do employers look for in a content marketer?
The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for...
Scaling content marketing to a global level
Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly...
Why your content marketing program could be failing
As your company’s content architect, it’s important to understand the five basic steps of producing digital content that can succeed....
The “meta” content formatting cheat sheet guide
Every day, sometimes multiple times a day, I find myself editing content. I comment on, add to, subtract from, redline, revise or...
The science of viral content: Why certain emotions ignite social engagement
New research suggests that it’s not just individual emotions, such as surprise or anger, that spur high levels of engagement needed to...
The 8 biggest myths about guest posting
To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The...
Content marketing and the silo issue
Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up...
Why the blog post is killing the press release
how social and mobile are completely changing the traditional desktop, website and content experience, it’s time to rethink the press...
Stop fearing failure and be brave in your content marketing program
content marketing efforts. I had the opportunity to speak at SMX London last week, and it was wonderful. I had the chance to talk with...
Surprising lessons from BuzzFeed’s most popular content
It turns out success on BuzzFeed requires more than kitten GIFs paired with minimal text. My team at Fractl used BuzzSumo to analyze the...
Guarantee your marketing automation success with persona-based content
If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered,...
How to understand the value of content and measure digital emotion
Measuring emotional engagement and understanding the value of content requires access to qualitative data and deeper audience insights...
The morality clause in digital marketing
The issue is a constant one, of course, and hardly limited to digital, but nothing brings it into sharp relief quite like an election...
13 content marketing metrics to track for optimum conversions
This applies to content marketing, as well. Without measuring the performance of your content, you can’t really tell whether your...
Should you move your blog to Medium or Facebook? The post dot-com era for content
These are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing? Whatever it is, it’s definitely going to...
Show, don’t tell: How to inspire your customers to create and share on-brand user-generated content
How many times have you checked Facebook today? What about Twitter, Instagram or any other social channel? If you’re anything like 71...
Hit more content marketing home runs with these 4 lessons from 300+ campaigns
Content marketing results are similar to baseball stats. Over a career, a player will hit a combination of base hits and home runs, and...
3 techniques to keep your content from being ignored
The days of vintage advertisements, where glitzy sales techniques were employed to get new buyers, is long gone. The campaigns from the...
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